By Randi Altman
I’m very happy to share with you that postPerspective (what you are reading right now!) has brought industry veteran Dayna McCallum on as publisher. She’s going to have a lot on her plate, including supporting our website, newsletter and events, developing some exciting new services, and helping expand our reach in the industry.
Since I founded postPerspective just under three years ago, we have interviewed many pros, covered a lot of trade shows, hosted a variety of events, and gone Behind the Title with a host of artists. And now it’s time for us to take the next step forward. I have spent my entire adult life in this industry and cannot imagine doing anything else, and I know that Dayna feels the same way. There is no person better suited or more qualified to help postPerspective grow in ways that will further our reach and increase our ability to cover and partner with our community. I am very excited to have her on board.
For the past 15 years, Dayna has worked with many of the biggest names in post and entertainment tech. Most recently, she served as Senior Strategist for ignite strategic communications, where she helped guide the strategic marketing planning for some of the industry’s leading companies. Before that, Dayna was the VP of Global Marketing and Communications for Ascent Media’s Creative Services Group (now Deluxe), where she oversaw all marketing strategy and public relations outreach for their collective of creative post production companies, including Company 3, Encore, Encore VFX and Todd-Soundelux. Her work with the company spanned the episodic television, feature film, commercial, DVD and entertainment technology markets in both the US and the UK. Prior to her nine years with Ascent, Dayna was involved with the launch of Westwind Media in Burbank.
Dayna’s roots in the industry are deep, and she is actively involved with the HPA and serves as Co-Chair of the HPA Awards. “As things continue to evolve rapidly in the post industry, and as we converge more and more with production and distribution, we need a strong voice and a closely knit community,” she noted. “This is a very eventful period, and postPerspective is at the forefront of the coverage, sitting right at the crossroads where technology and artistry converge. We have a lot of plans in store as we look to grow and expand the content and services offered by our publishing entity, and I’m very excited and honored to be a part of it.”
And you will see the two of us wandering the halls of NAB when we aren’t at our booth (SL8826) shooting interviews with industry pros and product makers…