Creative studio Carbon has added creative director John Price to its LA-based team. Price brings over a decade’s worth of industry experience in VFX, Flame work and post production. He joins Carbon LA after a stint as senior Flame artist at Santa Monica’s Electric Theatre Collective, where he picked up a Cannes Lions Entertainment for Music prize.
Price has spent most of his career at VFX studio The Mill, where his work for top brands, including Nike, Toshiba and Cadbury earned him notable industry awards from D&AD, LIA, British Arrow and Visual Effects Society, among others.
“When I heard that Carbon was looking for a creative director, and having admired their work, I thought it would be a great opportunity for me,” he says. “Learning they wanted to expand their VFX capabilities in Los Angeles, I was naturally intrigued. The idea of growing with a team of creative, like-minded people and to work alongside Whitehouse Post seemed like an opportunity not to be missed.”
In his new creative director role at Carbon LA, Price will serve as a visual consultant to the studio’s clients, executing from conception to delivery, while guiding the work and his team creatively and technically throughout the whole process.
Along with his commercial work, which most recently includes a spot directed by Melina Matsoukas for fashion designer, Stella McCartney, Price has also lent his VFX/post talents to projects including Beyoncé’s Formation music video, which was recently named Video of the Year at the MTV VMAs. “It picked up a couple of Lions at Cannes,” Price recalls. “It was my first job away from The Mill and it filled me with confidence to know I could create great work without the support from very senior artists. An even bigger highlight was a note I received from Beyoncé saying the work I did was ‘too realistic’ — think that quote should be on my LinkedIn homepage.”