AMD 2.1

VFX-friendly director Samuel Bennetts joins Assembly

Bi-coastal studio Assembly has added versatile director and VFX artist Samuel Bennetts to its roster of talent. Originally from Sydney, the now LA-based Bennetts started young, directing stage plays while studying science and psychology. Today, he helms commercials, music videos and short films. His TVC for The Road and Traffic Authority is one of the longest running in Australia, while his debut short film What They Don’t Know was the opening film at the St. Kilda Film Festival and won at Sydney’s Flickerfest.

After directing his first short, Bennetts started working on music videos for bands such as Rouge Traders, INXS, Grinspoon, and his childhood friends, Bluejuice. It was working on the visual for an INXS track remixed by Rouge Traders that catapulted him into working with VFX and established his reputation in this arena.

Bennetts calls on VFX as one of his favorite storytelling tools. His command of the medium combined with strong performance direction is highly sought after, having worked with brands such as VW, McDonald’s, Johnson & Johnson, Castrol, Ebay, Powerade and Canon.

“From what I have seen, Assembly creates films that people love and are excited by. They really cultivate their directors, pushing us on creative projects and experiences,” he says. “I’m excited to further explore my character and emotion-driven work with Assembly, and ultimately create films that are distinctive and that are going to motivate people too.”


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