New York’s The Artery VFX has hired Deborah Sullivan as executive producer and managing director. She brings with her years of experience as an ad agency and commercial industry head of production.
Most recently managing director and executive producer for post companies NO6 and Peepshow Post, Sullivan previously led advertising production departments for DDB NY, FCB and others, and she was a founding partner of independent agency Berlin Cameron and Partners. She also held executive producer posts with @RadicalMedia, Red Dog Film and The Bomb Factory.
One of Sullivan’s first projects for the company, owned by creative director and Flame artist Vico Sharabani, has been producing a five-spot national Smart Fortwo “City Smart” min car campaign for Merkley+Partners. Sharabani directed the live-action campaign, with The Artery handling editorial, visual effects, final color and finishing.
“What attracted me to The Artery is the focus on the artistry and that throughout each project the artists lead the work,” says Sullivan. “A Flame artist himself, Vico has assembled an amazing group of artists that lead all of the disciplines — VFX, color, CG, 3D and animation, along with virtual reality and experiential capabilities.”