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UK’s Jellyfish adds virtual animation studio and Kevin Spruce

London-based visual effects and animation studio Jellyfish Pictures is opening of a new virtual animation facility in Sheffield. The new site is the company’s fifth studio in the UK, in addition to its established studios in Fitzrovia, Central London; Brixton; South London; and Oval, South London. This addition is no surprise considering Jellyfish created one of Europe’s first virtual VFX studios back in 2017.

With no hardware housed onsite, Jellyfish Pictures’ Sheffield studio — situated in the city center within the Cooper Project Complex — will operate in a completely PC-over-IP environment. With all technology and pipeline housed in a centrally-based co-location, the studio is able to virtualize its distributed workstations through Teradici’s remote visualization solution, allowing for total flexibility and scalability.

The Sheffield site will sit on the same logical LAN as the other four studios, providing access to the company’s software-defined storage (SDS) from Pixit Media, enabling remote collaboration and support for flexible working practices. With the rest of Jellyfish Pictures’ studios all TPN-accredited, the Sheffield studio will follow in their footsteps, using Pixit Media’s container solution within PixStor 5.

The innovative studio will be headed up by Jellyfish Pictures’ newest appointment, animation director Kevin Spruce. With a career spanning over 30 years, Spruce joins Jellyfish from Framestore, where he oversaw a team of 120 as the company’s head of animation. During his time at Framestore, Spruce worked as animation supervisor on feature films such as Fantastic Beasts and Where to Find Them, The Legend of Tarzan and Guardians of the Galaxy. Prior to his 17-year stint at Framestore, Spruce held positions at Canadian animation company, Bardel Entertainment and Spielberg-helmed feature animation studio Amblimation.

Jellyfish Pictures’ northern presence will start off with a small team of animators working on the company’s original animation projects, with a view to expand its team and set up with a large feature animation project by the end of the year.

“We have multiple projects coming up that will demand crewing up with the very best talent very quickly,” reports Phil Dobree, CEO of Jellyfish Pictures. “Casting off the constraints of infrastructure, which traditionally has been the industry’s way of working, means we are not limited to the London talent pool and can easily scale up in a more efficient and economical way than ever before. We all know London, and more specifically Soho, is an expensive place to play, both for employees working here and for the companies operating here. Technology is enabling us to expand our horizon across the UK and beyond, as well as offer talent a way out of living in the big city.”

For Spruce, the move made perfect sense: “After 30 years working in and around Soho, it was time for me to move north and settle in Sheffield to achieve a better work life balance with family. After speaking with Phil, I was excited to discover he was interested in expanding his remote operation beyond London. With what technology can offer now, the next logical step is to bring the work to people rather than always expecting them to move south.

“As animation director for Jellyfish Pictures Sheffield, it’s my intention to recruit a creative team here to strengthen the company’s capacity to handle the expanding slate of work currently in-house and beyond. I am very excited to be part of this new venture north with Jellyfish. It’s a vision of how creative companies can grow in new ways and access talent pools farther afield.”

 


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