Victor Matsuda from the UHD Alliance was at NAB 2016. The Alliance was formed about 15 months ago as 4K UHD products began exploding into the market. The goal of the Alliance was to establish certifications for these new products and for content. All of this is to ensure a quality experience for consumers, who will ultimately drive 4K/UHD adoption throughout the market.
Watch our video with Matsuda to find out more.