NAB: We are a lucky bunch of nerds

By William Rogers

I bolted awake at 5am this morning, Las Vegas time.

I’m still ticking on New York City’s clock, and I don’t think that I’ll be changing that any time this week. I’ve also completely refrained from gambling, drinking (besides a sip of wine at a Monday night dinner with OWC) and any other activities that would cause me to think about keeping what happened here, here.

Between running laps around the South Lower hall of the convention center, I had to stop and take my brain away from my calendar app to reflect on a thought that kept popping up in my head; I really, really love the people here at NAB.

I’m not necessarily talking about the cornerstone vendors and the keynote speakers, but more about the passionate people that are standing behind something that they truly pour their heart and soul into. After the vendor representatives and I would get past the product demos and the required reading, we’d get into a more human conversation and still keep it relative to our body of work.

I like that. I can’t stand fluff and disingenuousness. I can’t stand purposeless self-promotion. What I love is when I ask the right question, and I see people stand a few inches taller because they’re not slumping into their required schpiel.

We filmmakers work in an incredible field. It doesn’t matter what role we’re in, whether it be the grip throwing up the Kinos for an interview, or the online editor who meticulously scrutinizes the footage for the conform.

We’re a lucky bunch of nerds.

My Tuesday

LaCieLaCie showed off a bunch of new stuff. They’re pushing out two new Rugged drives, one spinning disk capable of RAID 0/1, and another with SSD and Thunderbolt tailored for speedy field transfers. I also got an extensive look at the 8big Rack Thunderbolt 2, which is a multi-multi Terabyte storage solution equipped with Thunderbolt 2, enterprise class drives, and 1330 MB/s speed for 4K editing.

I stopped by Small Tree, who provides Ethernet-based server solutions for in-house editing as well as mobile server storage. Small Tree provided their Titanium Z-5 shared storage system for Digiboyz Inc., who used Small Tree’s capabilities on Netflix’s Trailer Park Boys.

SwitchTelestream had a multitude of post-production software solutions on display, but I was directed to check out Switch. Switch is a media player with an elegant UI, but is meant for QC inspection, transcoding and file modifications. For post houses that need to view and modify a vast array of file types including transport streams, Switch is DPP/AMWA-certified software that provides a reliable alternative to open source software.

Facilis was debuting their own venture into the SSD world with Terrablock 24D/HA. The Hybrid Array has 8 onboard SSD drives for ultra-high performance partitions, alongside traditional SATA drives. The combination allows for space scalability inherent to spinning disk drives, while taking advantage of the speed of SSD drives.izotope

I made my way over to Izotope, who specializes in audio finishing plug-ins based on advance audio analyzing. Their software RX4, which plugs into DAWs as well as NLEs, was demonstrating several nifty ways to rescue seemingly lost audio—my favorite was a preset that was able to detect and eliminate GSM cell phone interference on their visual audio spectrum analysis.

For those not in the know, on-site media storage will eventually be a thing of the past, even for large HD(+) media workflows. Aframe Aframewas going to give me a demo of the usability of their online UI, but we got sidetracked discussing their future integration with Adobe Anywhere. Keep an eye out, because within the next few years, public customers will be able to upload all of their video assets to the cloud and live edit with no media stored on local discs.

CTRL+Console showed off their iPad app, which is used to control NLEs and other post software, like Adobe Lightroom. Meant as a keyboard replacement, you can turn your tablet (currently limited to iPad) into a touchscreen console without learning keyboard hotkeys.

Cinegy was kind enough to escort me to a breakout room for snacks and chilly water over a conversation about the post industry. Cinegy provides software technology for digital video processing, asset management, compression and playback in broadcast environments. This year, they were rolling out Version 10 of their software featuring 4K IP-based broadcast solutions Cinegy Multiviewer and Cinegy Route, as well as Cinegy Air PRO, Cinegy Type and a variety of other solutions.

I met up with T2 Computing, who designs and implements IT solutions for post-production facilities and media companies. T2 recently teamed up with Tekserve to overhaul their invoicing and PO management system.

I’d say it was a successful Tuesday. I tried to get into my hotel pool later that evening, but my efforts to aquatically relax were thwarted by a Las Vegas sandstorm. Instead, I kicked my feet up to read a few more chapters from my Kindle, which was exactly what I needed.

Will is an editor, artist and all around creative professional working as a Post Production Coordinator for DB Productions in NYC.


One thought on “NAB: We are a lucky bunch of nerds

  1. Peter Brown

    Thanks for the opportunity to tell your folks at PostPerspective about trakhause.net. I received lots of hits on the site and made many new friends and contacts. You’re the greatest Randi.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.