The commercial division of digital studio Reel FX has teamed up with Shilo founder/executive creative director Jose Sebastian Gomez to launch strategic creative group ATK PLN. Emmy Award-winner Gomez will lead the creative vision for the studio, joined by former Digital Domain HOP Jim Riche as executive producer, with overall strategy led by Reel FX’s David Bates as managing director. The trio will draw from their combined expertise across VFX, design, production, interactive media, branding and marketing to offer in-house services from concept to final delivery.
ATK PLN will work across design, animation and live action. The team has already created work for AT&T, Fox Racing and MADD — all a fusion of live action and VFX. ATK PLN creatives will work between its new Hollywood studio, Montreal and Dallas locations. ATK PLN will also partner with sister companies Flight School and Reel FX Animation.
In terms of tools, the company uses a lot of the traditional apps like Flame, Maya, Nuke and Houdini. “Our biggest push at the moment is into GPU rendering,” reports Riche. “We have had great success with Octane from Otoy, and it is a second pipeline in our systems working alongside Arnold. Octane is a faster render system and is fantastic on hard surface models.”
Riche continues, “When I joined David Bates at Reel FX almost two years ago we created a vision to elevate the company to the next level, challenging the status quo of the advertising community to offer a new, unique approach to creative problem solving. Bringing on Jose Gomez and his creative vision to our team at ATK PLN is allowing us to turn our ideas into reality. I am excited about how this forward-thinking team will continue to evolve with the changing market.”