In Chipotle’s new Fresh Food campaign, directed by Errol Morris for Moxie Pictures out of agency Venables Bell & Partners, real-life employees of the food chain talk about the pride they take in their work while smashing guacamole and cutting peppers, cilantro and other fresh ingredients.
The food shots are designed to get all five of your senses moving by grabbing the audience with the visually appealing, fresh food served and leading them to taste, smell, and hear the authentic ingredients.
For Chipotle, Santa Monica’s Timber handled online, finishing and just a splash of cleanup. They used Flame on the project. According to Timber head of production Melody Alexander, “The Chipotle project was based on showcasing the realness of the products the restaurants use in their food. Minimal clean-up was required as the client was keen to keep the naturalness of the footage. We, at Timber, use a combination of finishing tools when working on online projects. The Chipotle project was completely done in Flame.”