Yoav Goren is co-founder of Immediate Music, which creates music for motion picture trailers as well as for high-end product advertising, television programming and promos.
Goren is also owner of Imperativa Records, which recently released a compilation of Hollywood trailer music featuring big names within the genre, called This is Epic Music — Volume 1.
Santa Monica-based Goren, an Emmy award-winning composer and producer, has been working in trailers and related worlds for over 20 years. What better time than now to reach out and get some background on the artist and his music.
Writing music for motion picture promos is a very niche field. How did you get into it?