Work Editorial has added Biff Butler to its roster as editor and creative partner. Currently based in Los Angeles, Butler will be available to work in all of the company’s locations, which also include New York and London.
Originally from the UK, Butler moved to Los Angeles in 1999 to pursue a career as a musician, releasing albums and touring the country. Inspired by the title sequence for the movie Se7en cut by Angus Wall at Rock Paper Scissors (RPS), he found himself intrigued by the craft of editing. Following the breakup of his band in 2005 Butler got a job at RPS and, as he puts it, RPS was his film school. There he found his editorial voice and satiated another interest — advertising.
(Check out an interview we did with Butler recently while he was still at RPS.)
Within a couple years, he was cutting spots for Nike, Microsoft, Lexus and Adidas, and in 2008 he made a breakthrough with the Emmy Award-winning will.i.am video Yes We Can video by then-presidential candidate Barack Obama. By 2012 his clientele spanned across both coasts and after moving to New York, he went on to collaborate on some of the era-defining work coming out of the US at the time, with Wieden +Kennedy NY, Anomaly and BBDO amongst others. Perhaps, most notably, was his involvement in the Derek Cianfrance/Dicks Sporting Goods campaign that defined a style in sports commercials.
“I’ve always had an interest in advertising and the process,” says Butler. “I love watching a campaign roll out, seeing it permeate the culture. I still get such a kick out of coming out of the subway and seeing a huge poster from something I’ve been involved with.”
Butler has been recognized for his work, winning numerous AICE, the Clio and Cannes Lion awards as well as receiving an Emmy for the six-part documentary Long Live Benjamin, which he edited and co-directed with creative director Jimm Lasser.
Work founding partner Jane Dilworth says, “I have always been aware of Biff and the great work he does. He is an editor with great feeling and instinct that not only works for the director or creative but what is right for the job.”