Industry vet Yesael Sumalve has opened Witness, a new motion graphics, animation and post house — what he refers to as a “multi-cultural” studio — in Atlanta.
Sumalave has worked in the Atlanta market for nearly a decade, producing work for clients such as Ferrari, Discovery Channel, TNTLA, HGTV, AutoTrader and Sports Illustrated. He comes most recently from Fortify Studios.
“The key focus of Witness & Company is to provide the Atlanta and Southeastern agency, broadcast and corporate markets with high-end animation, motion graphics and visual effects that can fit within today’s budgets. As the talent pool has increasingly fragmented into freelance artists, having a group of experienced professionals consistently working together as a team will result in better onscreen images with tight scheduling and financial controls,” says Sumalave.
Yesael and several members of the production team are fluent in Spanish, which will allow them to target multi-cultural clients and campaigns.
Witness’s executive producer is Brett Rakestraw, who has been in motion graphics and animation for 10 years first as an animator, then executive producer. He has worked with brands including Disney Channel, ABC Family and CNN.
Senior animator Randall Champagne heads up the studio’s animation and visual effects team. He works with both Maxon Cinema 4D and Adobe After Effects, and has campaigns for The Turner Networks as well as Coca-Cola and Home Depot.
Thomas Mahan leads the Avid Pro Tools-based audio division within the firm. He started his career as a touring musician before turning to audio engineering. He has worked with companies such as The Scripps Networks, Discovery Networks and MSNBC.
Finally, Dave Warner has been brought on to handle client engagement and account services. In the Atlanta market for nearly 30 years, Warner has owned his own studio, The Lvngrm, run several Atlanta-based firms and was COO of Click3X.