Industry vets Wendy Rosen and Anthony Marinelli have launched editorial house TwoPoint0 in New York City, based on what they call an “innovative, new business model” — a creative collective featuring the talents of the two founding partners as well as such seasoned editors as Bruce Ashley, Charlie Cusumano, Jane Keller, Nick Lofting, John Marinis, Keith Olwell and Jon Rosen.
According to partner/executive producer/editor Rosen, TwoPoint0, “is an answer to the constantly shifting advertising/post landscape where more highly experienced, creative individuals prefer to be in the freelance world, yet still desire administrative, production and promotional support.”
“We take the post production model a step beyond the previous four-walling concept,” adds Marinelli. “We provide a seasoned executive producer with Wendy, who is also an editor, so she really understands what the needs of an editor are on any given project. Wendy actively represents editors in the collective, assessing upcoming jobs in the marketplace and determining a complementary editor for a particular project or client.
Rosen and Marinelli’s mission is to create more opportunities for freelance editors while offering greater flexibility to clients by customizing each project to their needs, from conception to completion, with an eye towards comfort and convenience in the process.
Barbara Michelson, head of broadcast production at agency DeVito/Verdi, is currently in the middle of a TwoPoint0 project for Bernie & Phyl’s. It’s being edited by Marinelli, who is also working with agency creatives Rob Slosberg and Matt Songer on the new campaign. “They really understand the demands that we at the agency are under and they deliver every time,” she says.
Michelson likes the new model offered by TwoPoint0. “It provides us a great deal of flexibility about where we can work and when.”
TwoPoint0 editor Bruce Ashley believes in the collective model. “[For the client], you have a small stable of editors to choose from for your projects, whether that talent is working in comedy, beauty, dialog, etc. You also have all the client services that you require. For the editor, we have the full support that we need to complete a project, with a solid assistant and an executive producer like Wendy with so many years of experience. It’s a very appealing model.”