Creative editorial house PS260 has launched its own creative content studio. We Know the Future offers in-house production capabilities and advertising solutions across all screens. These offerings will be available in NYC and LA.
JJ Lask, PS260’s co-founder, partner and editor, is leading the new content studio from the company’s LA office, with support from all PS260 editors and staff across both offices.
Currently, PS260’s We Know the Future partners with various creatives, from writers and directors to social media influencers, to support its content production with plans to build out the team in the next year. The first project from We Know the Future is American Counselor, which launched during the first week of July on PS260’s YouTube channel timed to the Fourth of July holiday. The link to the first episode is here, and the subsequent episodes will post each week throughout the summer.
PS260 and We Know the Future edited and produced American Counselor, respectively, and worked with the director of the 14-episode digital series, Brendan Gibbons. The series personifies both the liberal and conservative sides of the US as a husband and wife going through marriage counseling. Actors include Annie Sertich (2 Broke Girls, The Office), Ptolemy Slocum (Westworld, The Sopranos) and Marc Evans Jackson (Brooklyn Nine-Nine, Jumanji), who plays the American counselor.
In addition to American Counselor, Lask is working on a show directed at dads, called That Dad Show. It will appear on Facebook this fall and will be produced by the new content studio.
“The launch of PS260’s content studio is a response to a new advertising landscape,” says Lask. “PS260’s advantage is our visual storytelling talent. We are now leveraging that talent to develop, create and produce longer format episodic content combined with advertising solutions distributed across all the leading social channels.”