Tag Archives: TwoPoint0

TwoPoint0 adds editors Debbie McMurtrey and David Cornman

TwoPoint0 has added two veteran editors to its New York-based studio: David Cornman and Debbie McMurtrey.

Cornman is a commercial editor who has cut comedy, effects-driven, dramatic and documentary-style spots for clients such as AIG, GE, Accenture, Bank of America, Staples, Verizon and Computer Associates. He has won awards from the AICE, AICP, Clio and Addys, and he has an Emmy nom in the Best Commercial category.

Cornman’s recent projects include a package of Crayola spots for McGarry-Bowen and P&G work out of Havas, as well as a several digital projects for Facebook’s Creative Shop. A recent passion project included shooting and editing a piece for Atria Senior Living in Rye Brook, New York, which gave residents the chance to try rowing for the first time. Rowers ranged in age from 85-97. “That was fun to be part of,” he says.

McMurtrey started her career at Crew Cuts in 1999. In 2007, she was hired as the first editor at Nomad’s East Coast office. From there she worked at Cutting Room, Red Car and Alkemy X. In addition to spots and branded web content, she has also cut short films that have screened in over 30 festivals, a sitcom pilot for VH1, and parody commercials for Saturday Night Live. She recently collaborated with director/producer Greg Kohs on his feature documentary, The Great Alone, which chronicles the comeback journey of four-time Iditarod champion Lance Mackey. McMurtrey considers her specialty to be docu-style. She excels at taking raw footage and finding the narrative in order to shape the story. She also enjoys editing dialogue and comedy.

McMurtrey has recently worked with director Zack Resnicoff of Impressionista Films on three campaigns for Fisher Price, including 20 individual spots.They have previously worked together on projects for Macy’s, Blue Cross and the Centers for Disease Control and Prevention (CDC). Other recent projects completed by McMurtrey include the “We the Voters” campaign and a series of films for Stephens Bank, including a bio of Alexander Hamilton. She has also edited projects this fall for Facebook, Hewlett Packard and Nintendo.

To view Cornman’s and McMurtrey’s reels on the studio’s site.

Editing vets launch TwoPoint0 ‘collective’ in NYC

Industry vets Wendy Rosen and Anthony Marinelli have launched editorial house TwoPoint0 in New York City, based on what they call an “innovative, new business model” — a creative collective featuring the talents of the two founding partners as well as such seasoned editors as Bruce Ashley, Charlie Cusumano, Jane Keller, Nick Lofting, John Marinis, Keith Olwell and Jon Rosen.

According to partner/executive producer/editor Rosen, TwoPoint0, “is an answer to the constantly shifting advertising/post landscape where more highly experienced, creative individuals prefer to be in the freelance world, yet still desire administrative, production and promotional support.”

“We take the post production model a step beyond the previous four-walling concept,” adds Marinelli. “We provide a seasoned executive producer with Wendy, who is also an editor, so she really understands what the needs of an editor are on any given project. Wendy actively represents editors in the collective, assessing upcoming jobs in the marketplace and determining a complementary editor for a particular project or client.

Rosen and Marinelli’s mission is to create more opportunities for freelance editors while offering greater flexibility to clients by customizing each project to their needs, from conception to completion, with an eye towards comfort and convenience in the process.

Barbara Michelson, head of broadcast production at agency DeVito/Verdi, is currently in the middle of a TwoPoint0 project for Bernie & Phyl’s. It’s being edited by Marinelli, who is also working with agency creatives Rob Slosberg and Matt Songer on the new campaign. “They really understand the demands that we at the agency are under and they deliver every time,” she says.

Michelson likes the new model offered by TwoPoint0. “It provides us a great deal of flexibility about where we can work and when.”

TwoPoint0 editor Bruce Ashley believes in the collective model. “[For the client], you have a small stable of editors to choose from for your projects, whether that talent is working in comedy, beauty, dialog, etc. You also have all the client services that you require. For the editor, we have the full support that we need to complete a project, with a solid assistant and an executive producer like Wendy with so many years of experience. It’s a very appealing model.”