Abu Dhabi’s twofour54 has become Dolby Vision certified in an effort to meet the demand for color grading and mastering Dolby Vision HDR content. twofour54 is the first certified Dolby Vision facility in the UAE, providing work in both Arabic and English.
“The way we consume content has been transformed by connectivity and digitalization, with consumers able to choose not only what they watch but where, when and how,” says Katrina Anderson, director of commercial services at twofour54. “This means it is essential that content creators have access to technology such as Dolby Vision in order to ensure their content reaches as wide an audience as possible around the world.”
With Netflix, Amazon Prime and others now competing with existing broadcasters, there is a big demand around the world for high-quality production facilities. According to twofour54, Netflix’s expenditure on content creation soared from $4.6 billion in 2015 to $12 billion last year, while other platforms — such as Amazon Prime, Apple TV and YouTube — are also seeking to create more unique content. Consequently, the global demand for production facilities such as those offered by twofour54 is outstripping supply.
“We have seen an increased interest for Dolby Vision in home entertainment due to growing popularity of digital streaming services in Middle East, and we are now able to support studios and content creators with leading-edge tools that are deployed at twofour54 world-class post facility,” explains Pankaj Kedia, managing director of emerging markets for Dolby Laboratories. “Dolby Vision is the preferred HDR mastering workflow for leading studios and a growing number of content creators, and hence this latest offering demonstrates twofour54 commitment to make Abu Dhabi a preferred location for film and TV production.”
Why is this important? For color grading of movies and episodic content, Dolby has created a workflow that generates shot-by-shot dynamic metadata that allows filmmakers to see how their content will look on consumer devices. The colorist can then add “trims” to adjust how the mapping looks and to deliver a better-looking SDR version for content providers serving early Ultra HD (UHD) televisions that are capable only of SDR reproduction.
The colorists at twofour54 use both Blackmagic DaVinci Resolve and FilmLight Baselight systems.
Main Image: Engineer Noura Al Ali