Tag Archives: Tono Studios

Santa Monica’s Tono Studios expands to the OC

Eight-year-old Tono Studios, which offers commercial recording and voiceover facilities in Santa Monica, is expanding to Orange County. The audio post house’s new 1,336-square-foot studio will open in Costa Mesa in January.

“There is a big advertising market in Orange County and not many recording studios,” explains Tono CEO Raquel Ramirez, who is partnered with Jaime Zapata.

“We have a couple of clients who are based there and hate the commute to Santa Monica, so we are making it easier for them. We will also try getting business from other agencies.”

Clients needing or wanting to begin their projects at the Santa Monica facility can opt to finish at the Costa Mesa facility or vice versa, all in realtime. “They can, for example, record voiceovers at the Santa Monica facility and finalize the mix in Costa Mesa,” explains Ramirez. “The projects that go through both of our facilities will be totally seamless.”

Tono is a Mac-based studio housing Pro Tools HDX, Genelec speakers, Brent Averill mic-pres, Neumann TLM 103 and Sennheiser MKH 416 mics, a Samsung 55-inch curved 4K Ultra HD TV monitor, plug-ins and a sound effects library.

“We are taking advantage of new technologies to communicate and collaborate with our main studios in Santa Monica using video conferencing, realtime recording and cloud-based backups,” concludes Ramirez, adding that Tono will be offering video editing services in the near future.

Rachel Ramirez and Jaime Zapata are pictured in our main image

Quick Chat: Tono Studios Chief Engineer Jaime Zapata

By Randi Altman

Santa Monica’s Tono Studios is an audio post studio servicing the ad industry. While they do specialize in Hispanic spots, much of their work is also focused on the general market as well.

Tono (@tonostudiosoffers sound design, voiceover recording, mixing and music creation in addition to remote realtime recordings such as ISDN or Source Connect, Voice Over Castings and recording sessions with video conference.

The studio recently completed two new national spots — in English and Spanish — for Conill Advertising promoting the latest Toyota Prius models. Tono provided sound design and Continue reading