Brickyard VFX’s Santa Monica studio worked with production company Mercy Brothers and ad agency FCB West on a new two-spot Ghirardelli campaign. Brickyard provided complete creative solutions for the campaign from start to finish, including production, edit, motion design, VFX, and finishing.
Chocolate Carving brings viewers into a completely chocolate world with detailed animated drawings that come to life in chocolate, carving out iconic San Francisco hallmarks, such as the Golden Gate Bridge, a cable car and, of course, Ghirardelli Square. Brickyard motion designer Anton Thallner created the illustrations of each element in Adobe After Effects, which CG supervisor/creative director David Blumenfeld then animated in Autodesk Maya to appear as if they were embossed within a 3D chocolate canvas.
“They presented us with a carved chocolate tour of San Francisco with Ghirardelli Square as the destination. We created the visual palate, ” explains Brickyard managing partner Steve Michaels. “Anton Thallner designed the chocolate story and created all the iconic elements of San Francisco, while David Blumenfeld turned Anton’s line animation into chocolate carved images and timed the piece to tell the story.
As far as the TimeLapse spot, the agency afforded Brickyard a great amount of creative freedom. “We decided to bring Chachi Ramirez of Mercy Brothers in to direct the spot and take on the construction of the entire Ghirardelli Square,” explains Michaels. “They presented the concept of a Ghirardelli fan so enamored with the product that he creates an homage to the factory entirely using only the mini chocolates. The design and execution was a labor of love between the forces of Brickyard VFX, Mercy Brothers and Bix Pix Entertainment.”