Domenic Rom, a fixture in the New York post community for 30 years, has been promoted to president and GM of Deluxe TV Post Production Services. Rom was most recently managing director of Deluxe’s New York studio, which incorporates Encore/Company 3/Method. He will now be leading Deluxe’s global services for television, specifically, the Encore and Level 3 branded companies. He will be making the move to Los Angeles.
Rom’s resume is long. He joined DuArt Film Labs in 1984 as a colorist, working his way up to EVP of the company, running both its digital and film lab divisions. In 2000, he joined stock footage/production company Sekani (acquired by Corbis), helping to build the first fully digital content distribution network. In 2002, he founded The Lab at Moving Images, the first motion picture lab to open in in New York in 25 years. It was acquired by PostWorks, which named Rom COO overseeing its Avid rentals, remote set-ups, audio mixing, color correction and editorial businesses. In 2010, Rom joined Technicolor NY as SVP post production. When PostWorks NY acquired Technicolor NY, Rom again became COO of the now-larger company. He joined Deluxe in 2013 as GM of its New York operations.
“I love what I’m seeing today in the industry,” he says. “It has been said many times, but we’re truly in a golden age of television. The best entertainment in the world is coming from the networks and a whole new generation of original content creators. It’s exciting to be in a position to service that work. There are few, if any, companies that have invested in the research, technology and talent to the degree Deluxe has, to help clients take advantage of the latest advancements — whether it’s HDR, 4K, or whatever comes next, to create amazing new experiences for viewers.”
postPerspective reached out to Rom, as he was making his transition to the West Coast, to find out more about his new role and his move.
What does this position mean to you?
This position is the biggest honor and challenge of my career. I have always considered Encore and Level 3 to be the premier television facilities in the world, and to be responsible for them is amazing and daunting all at the same time. I am so looking forward to working with the facilities in Vancouver, Toronto, New York and London.
What do you expect/hope to accomplish in this new role?
To bring our worldwide teams even closer and grow the client relationships even stronger than they already are, because at the end of the day this is a total relationship business and probably my favorite part of the job.
How have you seen post and television change over the years?
I was talking about this with the staff out here the other day. I have seen the business go from film to 2-inch tape to 1-inch to D2 to D5 to HDCAM (more formats than I can remember) to nonlinear editing and digital acquisition — I could go on and on. Right now the quality and sheer amount of content coming from the studios, networks, cablenets and many, many new creators is both exciting and challenging. The fact that this business is constantly changing helps to keep me young.
How is today’s production and post technology helping make TV an even better experience for audiences?
In New York we just completed the first Dolby Vision project for an entire episodic television season (which I can’t name yet), and it looks beautiful. HDR opens up a whole new visual world to the artists and the audience.
Are you looking forward to living in Los Angeles?
I have always danced with the idea of living in LA throughout my career, and to do so this far in is interesting timing. My family and, most importantly, my brand new grandson are all on the east coast so I will maintain my roots there while spreading them out west as well.