Tag Archives: texting

RuckSackNY creates anti-texting/driving PSA in time for Thanksgiving

Turkey-walk

New York — Manhattan based RuckSackNY has completed a Public Service Announcement in response to the growing number of texting-related car accidents.

RuckSackNY (www.rucksackny.com) created the 30-second spot, Why Did the Turkey Cross the Road?, with the aim of educating the audience about the dangers surrounding texting while driving or walking. See it here: https://www.youtube.com/watch?v=bQlJ-RXtGGc

Fred and Natasha Ruckel, the creative directors working on the texting PSA, spend a significant amount of time driving between the city and various shoot locations, encountering, like many of us, drivers swerving and veering precariously, sometimes at high speed, while scrolling through their text messages.

“It scares me to be on the road at times”, noted Fred Ruckel, “Because a car could just slam right into you.” Fred’s wife and business partner, Natasha, finds the situation stressful, but would lament, “There’s nothing you can do about it, don’t let it get to you.”

After a few near misses, Fred decided that there had to be something that he could do about it. “I wanted make a Public Service Announcement video to help raise awareness.”

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