Tag Archives: Steve Rodriguez

Quick Chat: New color grading boutique Apache Digital

By Randi Altman

When Apache Digital opened its doors in late July in Santa Monica, they knew exactly what they wanted to do — provide color grading services, and only color grading services, in a boutique environment. They felt that was the best way to serve their clients.

Their philosophy has paid off. Apache, founded by colorists Shane Reed and Steve Rodriguez, along with executive producer/managing director LaRue Anderson, have been busy out of the gate with commercial, music video (Steve Aoki’s Flux Pavilion, The Cold and Lovely’s Doll), television (Side Effects on Awesomeness TV) and film (an independent feature that debuted at Continue reading