Sound Lounge has partnered with Atlanta’s Mad Hat Creative to bring its Sound Lounge Everywhere remote collaboration service to the Southeast. Sound Lounge Everywhere will allow advertising, broadcast and corporate clients in Atlanta and neighboring states to work with Sound Lounge sound editors, designers and mixers in New York in realtime and share high-quality audio and video.
This will allow clients access to top sound talent, while saving time, travel and production costs. Sound Lounge already has launched Sound Lounge Everywhere at sites in Boston and Boulder, Colorado.
At Mad Hat’s Atlanta offices, a suite dedicated to sound work is equipped with Bowers & Wilkins speakers and other leading-edge gear to ensure accurate playback of music and sound. Proprietary Sound Lounge Everywhere hardware and software facilitates realtime streaming of high-quality video and uncompressed, multichannel audio between the Mad Hat and Sound Lounge locations with virtually no latency. Web cameras and talkback modules support two-way communication.
For Mad Hat Creative, Sound Lounge Everywhere helps the company round out an offering that includes video production, editorial, visual effects, motion graphics, color correction and post services.
To help manage the new service, Sound Lounge has promoted Becca Falborn to senior producer. Falborn, who joined the studio as a producer last year, will coordinate sound sessions between the two sites, assist Sound Lounge head of production Liana Rosenberg in overseeing local sound production and serve as the studio’s social coordinator.
A graduate of Manhattan College, Falborn has a background in business affairs, client services and marketing, including posts with the post house Nice Shoes and the marketing agency Hogarth Worldwide.