MPC Creative, the content production division of MPC, has hired executive producer Sophie Gunn. She brings with her extensive experience across agency, VFX and motion design production and until recently has been overseeing the growth and development of the MPC Motion Design studio, which specializes in dynamic motion graphics, design, illustration and animation.
In this new role, Gunn has been involved in the production of 19 online films for adidas, including Predator Instinct, celebrating the 20th anniversary of the eponymous boot, and starring German footballer Mesut Özil.
Gunn is now working closely with head of creative strategy for MPC Ben Cyzer, who says, “MPC Creative incorporates concept development, direction, production and VFX all in-house. Sophie’s experience, along with her kooky personality, is perfectly placed to strengthen and develop the MPC Creative brand. The success of our collaborations with adidas is testimony to Sophie’s inventive ways of working and aesthetic eye.”
The news comes alongside the recent appointment of Zak Thornborough to EP of MPC Creative in the US.