We reached out to the directors and the band to find out more about this Silver Sound-produced four-minute offering about a girl slowly unraveling emotionally, which was shot with a Red camera.
What did you actually win? What resources were available to you?
Salisbury: Winning the grand prize got me teamed up with the winning band Gracie and Rachel, and with Adam, to make a music video, with Silver Sound stepping in to offer their team to help shoot and edit, and giving time at their partner’s studio space at Parlay Studios in New Jersey.
Khan: Silver Sound offered a DP, editor and colorist, but Ace and I decided to do of all that ourselves. Parlay Studios graced us with three days in one of their spaces, as well as access to any equipment available. I was a kid in a candy store.
What was it like collaborating with a co-director and a band you had never met before?
Salisbury: Working with a co-director can be great — you can balance the workload, benefit from your differing skillsets and shake up your usual comfort zone for how you go about making work.
It’s important to stop being precious about your vision for the project, and be game to compromise on every idea you bring, but you learn a lot. Having never met Adam before made the whole experience more exciting. I had no ability to predict what he would bring to the project in terms of personality and work style from looking at his reel.
Making a video with a production company is like having a well-connected producer on your project; once you get them onboard with your idea, all of the resources at their disposal come out of the woodwork, and things like studio space and high-power DPs come into the mix if you want them.
Pitching a music video to a band you’ve never met is interesting. You look at their music, aesthetics and previous music videos and try to predict what direction they’ll want to move in. You want to make them something they’ll embrace and want to promote the hell out of, not sweep under the rug. With Gracie and Rachel, they have such an established aesthetic, the key was figuring out how to take what they had and make it look polished.
Khan: At first I was wary of co-directing, I was concerned our ideas/egos would clash. But after meeting with Ace all worry vanished. Sure both of us had to compromise but there was never any friction; ideas and concepts flowed. Working with a new band requires looking back at their previous work and getting a feel for the aesthetic.
Gracie and Rachel: Collaborating with people you haven’t yet worked with is always a unique experience. You really get to hone your skills when it comes to thinking on your feet and practicing the art of give-and-take. Compromise is important, and so is staying true to your artistic values. If you can learn from others how to expand on what you already know, you’re gaining something powerful.
What is Upside Down about?
Salisbury: Upside Down is a video about emotional unraveling. Gracie portrays a girl whose world literally turns upside down as her mental state deteriorates. She is attached via a long rope to her shadow self, portrayed by Rachel, who takes control of her, pulling her across the floor and suspending her in the air. I co-authored the concept, co-directed and co-edited the video with Adam.
The original concept involved the fabrication of a complicated camera rig that would rotate both the actor and camera together. Imagine a giant rotisserie with the actor strapped in on one side and the camera on another, all rotating together. Just three days before our shoot date, the machine fabricator let us know that there were safety and liability issues which meant they couldn’t give us a finished rig. Adam and I scrambled to put together a modified concept using rope rigging in place of this ill-fated machine.
Khan: Upside Down is abstract; it was our job to make it tangible.
Gracie, you actually performed in upside down. What was that like, and what did you learn from that experience?
Yes, I really was suspended upside down! I trained for that for only about an hour or two prior to the actual shoot with some really lovely aerialist professionals. It was surprising to learn what your body feels like after doing dozens of takes upside down!
Can you talk about the digital glitches in the video?
Salisbury: On set, one of the monitors was seriously glitching out. I took a video of the glitched monitor with my phone and showed it to Adam, saying, “This is what our video needs to look like!”
We tried to match the footage of the glitching monitor on set, manipulating our footage in After Effects. We developed a scrambling technique for randomly generating white blocks on screen. As much as we liked those effects, the original phone video of the glitched monitor ended up making it into the final video.
People might be surprised by how much animation goes into a live-action project that they would never notice. For a project like Upside Down, a lot of invisible animation goes into it, like matting the edges of the spotlight’s spill on the stage floor. Not all animation jobs look like Steamboat Willie.
This video had a few invisible animated elements, like removing stunt wire, removing a spot on the stage, and cleaning up the black portions of the frame.
What did you shoot on?
Khan: This video was shot with a Red Epic Dragon rocking the Fujinon 19-90.
What tools were used for post?
Salisbury: The software used on this video was Adobe Premiere and After Effects—Premiere for the basic assembly of the footage, and After Effects for the heavy graphical lifting and color correct. Everything looks better coming out of After Effects.
Are there tools that you wish you had access to?
Salisbury: Personally, I was pretty happy with the tools we had access to. For this concept, we had everything we needed, tool-wise.
Khan: Faster computers.
How much of what you do is music video work? Do you work differently depending on the genre?
Khan: My focus is music videos, though you can find me working on all types of projects. From the production standpoint, things are the same. The real difference comes from what can be done in front of the camera. In a music video, one does not need to follow the rules. In fact, it is encouraged to break the rules.
Salisbury: I get hired to direct music videos every so often. The budget tends to be what dictates the experience, whether it’s going to be a video of a band rocking out shot on a DSLR or a high-intensity animated spectacle. Music videos can be a chance to establish wild aesthetics without the burden of having to justify them in your film’s world. You can go nuts. It’s a music video!
Where do you find inspiration?
Khan: Inspiration comes from past filmmakers and artists alike. I also pay close attention to my peers, there is some incredible stuff coming out. For this project, we pulled from Gracie and Rachel’s previous songs and visuals.
Salisbury: I find that I’m usually most influenced by old video games, but that wasn’t going to be a good fit for this band. My initial intention was to combine Gracie and Rachel’s aesthetic with a Quay Brothers aesthetic, but things shifted a bit by the end of the project.