By Brian Drewes and Sean Devereaux
There is a shift afoot in the visual effects industry. On first look, it appears that bad news abounds, although the change we have perceived bodes well for us all.
Recently, we’ve observed that our clients are asking us to get involved earlier in the creative development process. This is a different notion than VFX companies historically pleading to be involved earlier so that their job isn’t just the clean-up crew. Our clients are asking us share how our visual effects capabilities can help them address problems creatively, whether it be for a fully VFX spot, or a spot that includes both live action and VFX.
We are invited into conversations earlier, when ideas are less refined, and often even before concepts have been developed enough to be storyboarded or shown to the end-client. Our Continue reading