Tag Archives: Sapphire

Boris FX merges with GenArts

Boris FX, maker of Boris Continuum Complete, has inked a deal to acquire visual effects plug-in developer GenArts, whose high-end plug-in line includes Sapphire. Sapphire has been used in at least one of each year’s VFX Oscar-nominated films since 1996. This acquisition follows the 2015 addition of Imagineer Systems, developer of Academy Award-winning planar tracking tool Mocha. Sapphire will continue to be developed and sold in its current form alongside Boris Continuum Complete (BCC) and Mocha Pro.

“We are excited to announce this strategic merger and welcome the Sapphire team to the Boris FX/Imagineer group,” says owner Boris Yamnitsky. “This acquisition makes Boris FX uniquely positioned to serve editors and effects artists with the industry’s leading tools for motion graphics, broadcast design, visual effects, image restoration, motion tracking and finishing — all under one roof. Sapphire’s suite of creative plug-ins has been used to design many of the last decades’ most memorable film images. Sapphire perfectly complements BCC and mocha as essential tools for professional VFX and we look forward to serving Sapphire’s extremely accomplished users.”

“Equally impressive is the team behind the technology,” continues Yamnitsky. “Key GenArts staff from engineering, sales, marketing and support will join our Boston office to ensure the smoothest transition for customers. Our shared goal is to serve our combined customer base with useful new tools and the highest quality training and technical support.”