Tag Archives: Sam Penfield

1stAveMachine opens London office, animation vet at helm

Brooklyn, New York-based mixed media production company 1stAveMachine, which creates video, digital and experimental content for TV, web, and mobile, has opened an office in London. Heading the new operation, including a set of UK-based directors and artists, is managing director/executive producer Isabella Parish, an animation/production vet who spent well over a decade at global production company Partizan.

Even though 1stAveMachine is opening up shop in Europe, the company is no stranger to European collaborations. As partner Serge Patzak notes, “The UK, and Europe in general, has been a really important marketplace. 1stAve’s foundation was built on creative work with the likes of Mother London and 180 Amsterdam for brands such as Diageo and Adidas’ Modular Man for the 2006 World Cup, respectively. We hit the ground running with campaigns like Audi’s ‘Unboxed,’ one of 1stAve’s earliest UK campaigns.”

Parish says that the production company and partners Sam Penfield and Patzak have been on her radar for quite a while. “I have always kept an eye over what’s been going on at 1stAveMacine,” she half-jokingly admits. “When we met it just felt right. Sam and Serge approached me with the idea; I loved it, and was excited for the challenge.”

During her lengthy stay at Partizan, Parish set up the production company’s animation arm, Partizan Lab, and served as head of animation. She’s worked with some big-named directors, including Michel Gondry, Doug Nichol, Michael Gracey, Antoine Bardou-Jacquet and Matthias Hoene. Along the way, Parish and Partizan’s directorial roster collaborated with brands like Evian, Samsung, Kellogg’s, Nokia, Coca-Cola, eBay and Starbucks, picking up awards at D&AD, Cannes and BTAA.

Europe-based directors joining 1stAveMachine for the London launch include Ubik, D.A.D.D.Y, Maxime Bruneel, Sophie Gateau, Emmanuelle & Julien, Martin Allais, Alessandro Pacciani and Marc Reisbig.