LA-based The Hit House created and produced original music and sound design for the new Lexus NX campaign via Team One Advertising. The Corner Shop produced and Wilfrid Brimo directed. Jump Editorial’s Richard Cooperman provided the cut.
The What You Get Out of It spot features a man in a parking garage, opening a large shipping container. Suddenly people start appearing and entering the container with random items, such as a bike, luggage and a dog. The man then closes the doors and they fall away, revealing a white Lexus filled with all the people and their stuff. They drive away together.
The other commercial in this campaign, which promotes the Lexus’ NX Hybrid, F Sport and Turbo car, is called Moving. The Hit House (@HitHouseMusic) describes the music they created as industrial and contemporary.