Tag Archives: RuckSackNY

Nvidia GPU Technology Conference 2015: Part I

By Fred Ruckel

Recently, I had the pleasure of attending the Nvidia GPU Technology Conference 2015 in San Jose, California, a.k.a. Silicon Valley. This was not a conference for the faint of heart; it was an in-depth look at where the development of GPU technology is heading and what strides it had made over the last year. In short, it was the biggest geek fest I have ever known, and I mean that as a compliment. The cast of The Big Bang Theory would have fit right in.

While some look at “geek” as having a negative connotation, in the world of technology geeks Continue reading

NAB 2015: Sony aims to make 4K mainstream

By Fred Ruckel

The NAB Show is just under a month away. “Viva Las Vegas,” as they say. This week I had the pleasure of attending Sony’s Pre-NAB press conference to discuss what Sony will bring to the show floor. This year their theme is “Beyond Definition” and, as usual, Sony will have its large booth featuring 11 sections and a central area for meetings.

Sony’s main focus for NAB 2015 is on making 4K mainstream. Sony introduced numerous technologies and methodologies to help people ease the transition into mainstream 4K. From cameras to editing and storage to archiving, Sony has Continue reading

RucksackNY’s path to success

By Randi Altman

New York — RuckSackNY, which opened in 2011, has been busy out of the gate with work for companies like Chase, American Express and Chevron. This steady flow of projects has also led to a recent expansion for the creative studio.

RuckSackNY (http://rucksackny.com) is run by Fred Ruckel and his wife Natasha, both Continue reading

RuckSackNY creates anti-texting/driving PSA in time for Thanksgiving

Turkey-walk

New York — Manhattan based RuckSackNY has completed a Public Service Announcement in response to the growing number of texting-related car accidents.

RuckSackNY (www.rucksackny.com) created the 30-second spot, Why Did the Turkey Cross the Road?, with the aim of educating the audience about the dangers surrounding texting while driving or walking. See it here: https://www.youtube.com/watch?v=bQlJ-RXtGGc

Fred and Natasha Ruckel, the creative directors working on the texting PSA, spend a significant amount of time driving between the city and various shoot locations, encountering, like many of us, drivers swerving and veering precariously, sometimes at high speed, while scrolling through their text messages.

“It scares me to be on the road at times”, noted Fred Ruckel, “Because a car could just slam right into you.” Fred’s wife and business partner, Natasha, finds the situation stressful, but would lament, “There’s nothing you can do about it, don’t let it get to you.”

After a few near misses, Fred decided that there had to be something that he could do about it. “I wanted make a Public Service Announcement video to help raise awareness.”

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