Stockholm, Sweden — Stopp Family, an interactive production company based in Los Angeles, New York, London and Sweden, has hired Robert Sundberg as head of their post production unit. His appointment forms a key part of the Stopp Family’s re-brand and future expansion into new markets. He will be responsible for managing the post team, overseeing projects and developing the post unit’s business.
Sundberg previously ran his own consultancy Straithill, which focused on business development and product management in a multi national environment for telecommunication clients such as Ericsson and Sony Ericsson. He specified requirements and introduced new products to an organization by gathering information from internal R&D, market analysis and customers. Alongside his consultancy he has run his own media production company focusing on “highlight” films at sports events.
Sundberg says, “I see Stopp Family (www.stopp.se) as a leader in its field and I’m looking forward to ensuring it stays in that position by bringing a fresh eye from a different business area. On a personal level head of post production enables me to bring all my strengths together in a unique role of manager, project manager and business developer in an industry that I’ve loved since childhood.”
Pasi Helin, Stopp’s owner/CEO comments, says, “We are delighted that Robert will be joining Stopp Family. I specifically looked for someone outside of the industry to bring a fresh perspective to the role. The industry is evolving rapidly and it requires Robert’s skills and experience to predict where the market is going and to introduce new products into the organization in a positive way.”