Tag Archives: Republic Editorial

Infinite Fiction

Republic Editorial launches design/VFX studio

Republic Editorial in Dallas has launched a design- and VFX-focused sister studio, Infinite Fiction, and leading the charge as executive producer is visual effects industry veteran Joey Cade. In her new role, she will focus on developing Infinite Fiction’s sales and marketing strategy, growing its client roster and expanding the creative team and its capabilities. More on her background in a bit.

Infinite Fiction, which is being managed by Republic partners Carrie Callaway, Chris Gipson and Keith James, focuses on high-end, narrative-driven motion design and visual effects work for all platforms, including virtual reality. Although it shares management with Republic Editorial, Infinite Fiction is a stand-alone creative shop and will service agencies, outside post houses and entertainment studios.

Infinite Fiction is housed separately, but located next door to Republic Editorial’s uptown Dallas headquarters. It adds nearly 2,000 square feet of creative space to Republic’s recently renovated 8,000 square feet and is already home to a team of motion designers, visual effects artists, CG generalists and producers.

Cade began her career in live-action production working with Hungry Man, Miramax and NBC. She gained expertise in visual effects and animation at Reel FX, which grew from a 30-person boutique to an over 300-person studio with several divisions during her tenure. As its first entertainment division executive producer, Cade won business with Sony TV, Universal, A&E Networks and ABC Family as well as produced Reel FX’s first theatrical VFX project for Disney. She broadened her skill set by launching and managing a web-based business and gained branding, marketing and advertising experience within small independent agencies, including Tractorbeam.

Infinite Fiction already has projects in its pipeline, including design-driven content pieces for TM Advertising, Dieste and Tracy Locke.

Nick Mueth brings Flame and color talents to Republic Editorial

Dallas-based Republic Editorial has hired finishing artist Nick Mueth, who is a Flame artist and colorist. He joins Republic’s existing team of Flame guys, Juan Luna and Greg Beninger.

Previously the lead Flame artist at the recently shuttered, cross-town shop Fast Cuts, Mueth has built a strong following in the Dallas area, working with various agencies on spots for clients such as McDonald’s, Zales, Helzberg, Match.com, The Travel Channel and Home Depot.

“We’re so excited to have Nick onboard,” says Republic managing director/partner Carrie Callaway. “He has an awesome reputation, and everything he brings to the table, from his personality to his talent, complements our team tremendously. Landing him was a big win for us.”

Mueth’s joining Republic was seems almost meant to be. Fifteen years ago he started as an assistant editor at Red Car Dallas, the shop that became Republic Editorial in 2013, following a change in ownership. After leaving Red Car Dallas in 1999, Mueth joined Video Post & Transfer, where he developed his skills as a Flame artist. He joined Fast Cuts in 2004, where he expanded his skill-set further to include color grading as well as 3D.

“There’s something special going on at Republic right now,”  explains Mueth. “The closing of Fast Cuts gave me the opportunity to explore many shops around town, and I sensed an energy and commitment to growth at Republic that’s really hard to duplicate. They’ve got all the right people in place, backed by a strong ownership team. I’m really glad to be part of it.”

Republic Editorial targets Latin market with editor Jaime Valdueza

Republic Editorial has added editor Jaime Valdueza to its team. Valdueza, a Madrid native, comes to this Dallas-based studio after spending 16 years editing in Los Angeles. He will be helping Republic boost its presence even further into the growing Latin market.

“I reached out to Republic Editorial for representation because they had such a great reputation in the Latino advertising community,” explains Jaime.  “Dallas is a hot bed for Latin work, and having a shop that’s intricately connected to the key players in town is exciting.”

Valdueza got his start in the US as the founder of Module Zero Media, a post house in Venice, California, in 1998, working with agencies like J. Walter Thompson and Campbell-Ewald. After Module Zero Media, Valdueza joined Lost Planet, where he worked under editor Hank Corwin.

He has collaborated with directors such as Antony Hoffman, Andy Fogwill, Rob Pritts and Alfredo de Villa, and was most recently represented by Cutters in L.A.

In addition to his commercial work, Valdueza has numerous features under his belt, including his most recent, Anna, a Studio Canal thriller produced by Jaume Collet Serra, which was released this past June.  His credits also include Fugly, a comedy written by and starring John Leguizamo, which was directed by Alfredo De Villa.

“What I love about Jaime is his wide range of scope as an editor,” says Republic editorial’s partner/senior editor Keith James. “He’s able to tell many types of narrative, from comedy to drama, in both long and short formats.  It’s hard to find someone with such a varied skill set in today’s market.”

Red Car Dallas purchased by three employees, rebranded as Republic Editorial

Dallas — The three key players at Red Car’s Dallas division have purchased the company’s regional office and rebranded it as Republic Editorial.

Republic Editorial’s new ownership team consists of senior editor Chris Gipson, senior editor Keith James and long-time managing director Carrie Callaway.  “We’ve always had some of the hardest-working people and strongest clients in the business,” Callaway says, “and now that we have true hands-on control of the direction of our company, we’ll be able to react quickly to the ever-changing needs of our clients.”

“Everyone is very excited to know we have an owner who’s on the ground in Dallas and committed to our long-term growth,” Gipson adds.

Republic Editorial (www.republicedit.com) pledges to offer clients a “Premium Quality” experience, a watchword the new owners have resurrected from classic advertising slogans of days gone by, to describe their culture of client service and the attention to detail they bring to each project.

“For us, ‘Premium Quality’ is a beloved throwback phrase we’ve taken to heart as modern craftsmen,” James says.  “Much like the great storytellers that came before us, we know true art lies in the ability to creatively manage each and every fine point of the process, without compromising the artistic vision.”

Republic Editorial’ services offers five offline rooms, two Flame Premium online rooms, an audio suite, a motion graphics department and a color grading room.  There are four full-time staff editors — along with Gipson and James, the roster includes Patrick Hammond and Andy McGee — as well as the full complement of editors from Red Car New York’s roster.

Republic Editorial also plans to strengthen their relationship with the New York-based color grading facility Nice Shoes to provide virtual color grading services in one of their finishing suites. Republic Editorial is also in early talks with a production company to increase their turnkey capabilities and service one-stop, production-through-post projects.

Callaway has been with Red Car since it entered the Dallas market in 1999. A highly respected veteran of the industry, she opened Yellow Rose Editorial in 1995 and sold it four years later to Red Car founder Larry Bridges, staying on as Managing Director.

In 2004, co-owner Chris Gipson moved to Red Car Dallas from Red Car L.A.  Beginning his career at Red Car in the Hollywood office in 1994, he moved up the ranks and was editing music videos and commercials by 1999.  Since relocating to Dallas, he’s worked on spots for AT&T, Nissan, JCPenney, Hyundai, Lowe’s and Mercedes-Benz.

The same year Gipson joined Red Car Dallas, co-owner James came over from Charlie Uniform Tango across town.  Starting out as a tape operator there in 1997, James found himself on CUT’s editorial roster three years later.   Since joining Red Car, his work includes spots for McDonald’s, Pepsi, Gatorade, Nissan and Charter Communications.

Photo Caption: From L-R are Keith James, Carrie Callaway and Chris Gipson.