Tag Archives: PS260

Behind the Title: PS260 editor Alex Hagon

Name: Alex Hagon

Company: PS260 in New York

Can you describe your company?
We are a media company offering editorial, post production, visual effects and graphic solutions across all viewable platforms.

PS260 is a lovely place to work as we have some of the most creative, talented and friendly people and, in my opinion, also some of the nicest offices in our industry. We started in New York and recently opened our second location in Venice, California. So we now have two amazing spaces.

Job Title?
Film Editor

What does that entail?
Being a film editor, you have to wear many hats — you’re responsible for creating a narrative from a director’s or agency’s vision. Sometimes you start with a treatment and a storyboard. Sometimes you have been on set and had plenty of time to discuss the project with the director and team. And other times, you get many hours of footage for an unscripted spot and are given the brief to make it “great, enthralling, engaging.”

army

Hagon edited this spot for the Army Reserve.

Once you have footage cut together, you are adding music, sound design and visual effects, all of which add layers to the story. Having the knowledge to do these well ultimately helps sell the vision to the brand.

What would surprise people the most about what falls under that title?
Once you are presenting an edit to the director and agency, you have to have good negotiating skills and be able to “sell” your point of view. You also need to interpret what may be very different points of view in the room, and then work out how to best achieve those goals.

What’s your favorite part of the job?
Being able to bring something to a project that no one was expecting, whether that’s finding a different perspective on a story or even coming up with an interesting music track.

What’s your least favorite?
Not being able to do a great job when schedules clash.

What is your favorite time of day?
I like the early evening, when the sun is setting, especially since I have a nice view of Manhattan from my office!

Not a bad view!

If you didn’t have this job, what would you be doing instead?
I would be a vet.

How early did you know this would be your path?
I thought I was going to be a drummer for a living, but when that didn’t pan out, editing was a natural fit. I started as a runner and worked my way up, working under three very different editors, all of whom were generous enough to share their skills. I also learned a lot from how they would interact with clients, adopting what I thought were their best characteristics, and I continue to learn from the people around me, even to this day.

Can you name some recent projects you have worked on?
I recently did a project for Prudential with Droga5, directed by Matt Bieler at Reset. There was also an AT&T project via BBDO and directed by Brian Billow at O Positive. Another one was a project for the Army Reserve for McCann, directed by Brett Froomer at Radical Media.

What is the project you are most proud of?
I loved working with Marcus Svanberg at Blink on the Blackberry campaign featuring Alicia Keys, Neil Gaiman and Robert Rodriguez for BBDO. It was beautiful footage to edit and it was a lot of fun creating the narrative from the fascinating interviews that Marcus managed to coax out of each of the characters.

Blackberry with Alicia Keys.

What social media channels do you follow?
Most of them, but Instagram is my favorite.

What kind of music do you listen to while you work?
I listen to a large variety of music, usually via Spotify, and I tend to play certain albums to death. This week it’s been Beck’s Morning Phase, Dr. John’s Swamp Blues, The Budos Band’s self-titled album, Wise Up Ghost from Elvis Costello and the Roots, Bob Marley and the Wailers Live! and Grimes’ Art Angels.

What Do You Do To De-Stress From It All?
I tend not to get too stressed out as I love what I do, but I do the Alexander Technique and meditate.