Tag Archives: promos

Behind the Title: Editor Christian Jhonson

NAME: Christian Jhonson (@avidusersecuado)

COMPANY: Ecuador’s Teleamazonas

CAN YOU DESCRIBE YOUR COMPANY?
Teleamazonas is a TV station — the first television station in my country. We produce shows like The Voice Ecuador and broadcast international series like The Simpsons. We have also built a huge reputation for shows featuring local stories.

WHAT’S YOUR JOB TITLE?
Editor. I’m am also an Avid-certified trainer — I run The Cut Center, a future learning center. In addition, I volunteer for Avid as an ambassador, providing solutions for Latin America and beyond.

CAN YOU DESCRIBE YOUR JOB AT TELEAMAZONAS?
As an editor at the TV station, I create promos highlighting what the TV station has planned for the month.

YOU CUT ON MEDIA COMPOSER, BUT DO YOU HAVE A FAVORITE PLUG-IN?
For video, I use Boris FX’s Continuum Complete.

WHAT’S YOUR FAVORITE PART OF THE JOB?
No one project is the same; every promo is its own production and allows for creativity.

WHAT’S YOUR LEAST FAVORITE?
Digitizing and selecting shots.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Midday, because it is the time to take a rest, do some re-edits, watch what I’ve done and recreate the editing and creative “process.”

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I couldn’t see myself doing any other job.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
When I was 20, I had an experience with some film tests, which were homework from my university. Since then I took this profession seriously. That passion and dedication are part of me.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Trailers for Latin America, which promote romance stories like like La Prepago and La Promesa.

WHAT IS THE PROJECT YOU ARE MOST PROUD OF?
The La Prepago trailer. It is the story of a women who has trouble making money. She is a student, but her parents are poor. She is desperate and decides to use her good looks to make money and agrees to be a “prepago,” which means a girl who sells her body. That is a very “illegal” way to gain money in Colombia. The film is produced by Sony Pictures Television for the Latin American market.

When I had to edit for the trailer, I found myself with a big problem — everything was in different places. I had to search for the music, ask for the shots, sound effects… everything had to be rebuilt. It was a surgeon-like job.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Computer, cell phone and my car.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Well, I’m an admin of Avid editors on Facebook, I manage Avid Pro Tools’ Facebook/Latin America, and I manage Avid Isis’ Facebook. I also enjoy reading and commenting on Avid blogs, Videoguys.com and postperspective.com.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I don’t feel stress at all. I love what I do.

PromaxBDA 2014 award winners

PromaxBDA, an association for marketing, promotion and design pros, announced the winners for the 2014 Promotion, Marketing & Design North America Awards and Global Excellence Awards. The ceremony was held at PromaxBDA: The Conference 2014 in New York, which recognizes “the most creative and high-impact work produced in North America and throughout the world.”

FX Networks won for Marketing Team of the Year, in addition to securing 40 individual awards for specific campaigns. Stun Creative in Los Angeles received the Agency of the Year award, plus seven awards for individual campaigns.

“This award means a lot to us,” said Brad Roth, Stun Creative co-founder/partner. “The idea to start our shop was actually hatched over coffee at Promax 15 years ago in South Beach.”

Mark Feldstein, Stun co-founder and partner added, “We wouldn’t be where we are today without the total collaboration and imagination of the incredible talent we have on staff, and our clients, who give us the opportunity to take creative risks.”

Other North America Award winners were A&E Television Networks with 30, Showtime with 26 and HBO with 25. Additional winners were National Geographic Channels, Fox Sports Marketing, Bell Media Agency, Discovery, ESPN, History, and Nickelodeon.

For a list of winners in the area of Promotion, Marketing and Design, click here.

For a list of winners in the Global Excellence Awards, click here.