Tag Archives: production music

Killer Tracks rebrands as Universal Production Music

Production music company Killer Tracks has rebranded as Universal Production Music. The new name strengthens alignment with parent company Universal Music Group.

As part of its rebrand, Universal Production Music has launched new US website. Using the new theme “Find Your Anthem,” the site provides intuitive tools for searching, sharing and collaborating, all of which are designed to help users discover unique tracks to tell their stories and make their projects stand out. New features include a “My Account” section that allows users to control access, download tracks, manage licenses and pay invoices.

“Customers will gain faster access to tracks, simplified licensing and more great music,” notes VP of repertoire Carl Peel. “At the same time, they can still speak directly with our music search specialists for help in finding that perfect track and building playlists. Our licensing experts will continue to provide guidance with questions related to rights and usage.”

Drawing on a roster of talent that includes top composers, producers and artists, Universal Production Music releases more than 30 albums of original music each month. It also offers more than 150 curated playlists organized by theme.

“We look forward to working closely with our colleagues in the US to share insights into emerging musical trends, develop innovative services and pursue co-production ventures,” says Jane Carter, managing director of Universal Production Music, UK. “Most importantly, our customers will enjoy an even wider selection of premium music to bring their projects to life.”

Warner/Chappell intros Color TV, Elbroar music catalogs from Germany

For those of you working in film and television with a need for production music, Warner/Chappell Production Music has added to its offerings with the Color TV and Elbroar catalogs. Color TV is German composer Curt Cress’ nearly 14,000-track collection from Curt Cress Publishing and its sister company F.A.M.E. Recordings Publishing. Color TV and the Elbroar catalog, which is also from Germany, are available for licensing now.

Color TV brings to life a wide range of TV production styles with an initial release that includes nine albums: Panoramic Landscapes; Simply Happy, Quirky & Eccentric; Piano Moods; Chase & Surveillance; Secret Service; Actionism; Drama Cuts; and Crime Scene.

Following the initial release, Warner/Chappell Production Music plans to offer two new compilations from the catalog every two weeks. Color TV is available for licensing worldwide, excluding Italy and France.

“Composers have that unique talent and ability to translate what they’re feeling,” explains Warner/Chappell Production Music president Randy Wachtler. “You can hear emotion in different compositions, and it’s always interesting to hear how creators from countries around the world capture it.  Adding to our mix only adds more perspective and more choice for our clients.”

Cress began his musical career in the 1960s, performing in acts such as Klaus Doldinger’s Passport and his own band Snowball, as well as in Falco and Udo Lindenberg’s band. His solo projects involved work with local and international artists including Freddie Mercury, Tina Turner, Rick Springfield, SAGA, Meat Loaf and Scorpions, as well as releasing his own solo material. He made a name for himself as a composer for popular German films and TV series such as SK Kölsch, HeliCops and The Red Mile.

Elbroar, out of Hamburg, Germany, is a collection ranging from epic to minimal, jazz to techno and drama to fun. The catalog serves creatives in the fields of television, film and advertising, with a strong focus on trailers and daytime TV.

The catalog’s first release, “Epic Fairy Tales,” is an album of orchestral arrangements that set the scene for fantastic stories and epic emotions. Elbroar is available for licensing immediately, worldwide.

Quick Chat: Andy Donahue from Killer Tracks

Many of you are already familiar with 27-year-old Killer Tracks. This online resource offers pre-cleared music for film, television, advertising and interactive media. Their catalog spans many genres and features original works from award-winning composers, artists and producers. Their premium catalog is continuously updated with exclusive recordings and new music updates. They also have a dedicated team of music search specialists and licensing experts to help users find what they need.

We reached out to this industry mainstay’s Andrew Donahue to find out more about their offerings, but also learn about trends going on in this part of the business.

Can you talk about how you’ve seen your segment of the industry change over the years?
Over the past five years, the production music industry has changed tremendously. It’s a much more competitive marketplace. We need to continue to innovate with music and technology, making it easier for our clients to find the perfect track for their projects. One way Killer Tracks is doing this is through our new track customization tool, Score Addiction. It allows you to edit tracks, change track tempo and sync video with the track.

What is it that clients need or are requesting currently?
Clients increasingly want to have options for stems, shorter edits and stings — 30, 15, 8 seconds, or even less. Social media is making shorter edits the norm. Clients are also becoming more reliant on metadata. It’s crucial for data to be immediately accessible and accurate.

How do you decide what type of music to compose/record next? Do you poll your users? Do research?
Killer Tracks has a production team that understands the needs of our clients. We determine what genres to produce based on download, licensing and search reporting data. We are constantly receiving feedback from clients, our music search specialists and our licensing team, and always maintain awareness for what is happening in pop culture and trends in music, advertising, TV and film.

We try to spot trends before they’re big. We have been willing to stick our necks out to produce something that seems crazy only to have it become a top download — months later it’s suddenly the sound everyone wants. Our aim is to have music ready when a style becomes popular.

How do you find composers/talent?
Our production team has a pool of composers who produce music from every genre. Most new composers come to us through referrals from composers and musicians they currently work with.

What are some questions a client should ask or consider when they are looking for music for their project in order to help the process go smoothly?
When you are conducting a music search, be as specific as possible. If you have a song in mind, that’s great, but descriptive terms (tags) can be even more useful, e.g. “uplifting,” “motivational,” “medium tempo,” “building,” “violin but no guitar,” etc. Clients can also take advantage of our music search team and let them suggest tracks based on a description, reference track or link to a scene.

Any misconceptions about these types of libraries?
Many people think that all libraries sound the same, and that library music isn’t very good, unless it’s custom. Nothing could be further from the truth! We work with artists and composers who create outstanding, original work. We have everything from classic English punk from The Mutants to jazz- and classically-influenced orchestral work from cinematic legend Ennio Morricone. You hear our work everywhere without even realizing it. For example, we provided the theme song for Curb Your Enthusiasm and the soundtrack for Lexus’ “December to Remember” campaign.

You recently introduced Legacy, which was recorded by an 81-piece orchestra. Is something of this scope typical for Killer Tracks?
Legacy is a follow-up to a prior release called Shock and Awe. Currently, there is a lot of demand in the trailer world for tracks with vocals over live orchestra. Legacy is our response. It was recorded live with a full orchestra.

Quick Chat: MusicBox’s Steve Karpowicz

By Randi Altman

Unless your project has a huge budget for music, you likely rely on production music to find the right song for the job, and today’s offerings have huge collections with almost any genre of music for any job, and typically the quality of that music is better than it’s ever been.

They’ve also made it easier to search and buy music, offering customizable and personal search experiences. Some even offer composing services, such as MusicBox, a division of ole (a rights management company with over 40 active songwriters, including Rush, Timbaland and Aerosmith frontman Steven Tyler).

Steven Karpowicz is senior VP of MusicBox. He has extensive experience in the production music field — 15 years, in fact — having previously served as GM at production music library Continue reading

Vice Media to use music from Audio Network across all its platforms

New York — Thanks to an annual deal with Audio Network, a provider of production and stock music for television, film and video, Vice, the global youth media brand, Website, online magazine, and more, will have unlimited access to Audio Network’s music library for worldwide use across Vice’s network of platforms.

According to Juliette Squair, managing director of Audio Network (http://us.audionetwork.com), “We’re incredibly excited to work with Vice (http://www.vice.com/en_us), which has evolved from a print publication into a global powerhouse in culture and media. Audio Network’s continued investment in its fast-growing music catalogue will ensure that Vice’s production teams will be able to complement their video content with perfect high quality tracks.”

Audio Network, which has offices in London, Sydney, Toronto, Munich, New York, LA and Amsterdam, currently offers over 69,000 original tracks, covering every musical genre from full orchestral pieces to hip-hop, and has a composer base of over 450 artists.