Tag Archives: preproduction

Framestore launches FPS preproduction services

VFX studio Framestore has launched FPS (Framestore Pre-production Services) for the global film and content production industries. An expansion of Framestore’s existing capability, FPS is available to clients in need of standalone preproduction support or an end-to-end production solution.

The move builds out and aligns the company’s previz, virtual production, techviz and postviz services with Framestore’s art department (which operates either as part of the Framestore workflow or as a stand-alone creative service), virtual production team and R&D unit, and integrates with the company’s VFX and animation teams. The move builds on work on films such as Gravity and the knowledge gained during the company’s eight-year London joint venture with visualization company The Third Floor. FPS is working on feature film projects as part of an integrated offering and as a standalone visualization partner, with more projects slated in the coming months.

The new team is led by Alex Webster, who joins as FPS managing director after running The Third Floor London. He will report directly to Fiona Walkinshaw, Framestore’s global managing director, film.

“This work aligns Framestore’s singular VFX and animation craft with a granular understanding of the visualization industry,” says Webster. “It marries the company’s extraordinary legacy in VFX with established visualization and emergent virtual production processes, supported by bleeding-edge technology and dedicated R&D resource to inform the nimble approach which our clients need. Consolidating our preproduction services represents a significant creative step forward.”

“Preproduction is a crucial stage for filmmakers,” says chief creative officer Tim Webber. “From mapping out environments to developing creatures and characters to helping plot action sequences it provides unparalleled freedom in terms of seeing how a story unfolds or how characters interact with the worlds we create. Bringing together our technical innovation with an understanding of filmmaking, we want to offer a bespoke service for each film and each individual to help tell compelling, carefully crafted stories.”

“Our clients’ needs are as varied as the projects they bring to us, with some needing a start-to-finish service that begins with concept art and ends in post while others want a bespoke, standalone solution to specific creative challenges, be that in early stage concepting, through layout and visualization or in final animation and VFX” says Framestore CEO William Sargent. “It makes sense to bring all these services in-house — even more so when you consider how our work in adjacent fields like AR, VR and MR has helped the likes of HBO, Marvel and Warner Bros. bring their IP to new, immersive platforms. What we’ll ultimately deliver goes well beyond previz and beyond visualization.”

Main Image: (L-R) Tim Webber, Fiona Walkinshaw and Alex Webster.

Technicolor opens prepro studio in LA

Technicolor is opening a new studio in Los Angeles dedicated to creating a seamless pipeline for feature projects — from concept art and visualization through virtual production, production and into final VFX.

As new distribution models increase the demand for content, Technicolor Pre-Production will provide the tools, the talent and the space for creatives to collaborate from day one of their project – from helping set the vision at the start of a job to ensuring that the vision carries through to production and VFX. The result is a more efficient filmmaking process.

Technicolor Pre-Production studio is headed by Kerry Shea, an industry veteran with over 20 years of experience. She is no stranger to this work, having held executive positions at Method Studios, The Third Floor, Digital Domain, The Jim Henson Company, DreamWorks Animation and Sony Pictures Imageworks.

Kerry Shea

Credited on more than 60 feature films including The Jungle Book, Pirates of the Caribbean: Dead Men Tell No Tales and Guardians of the Galaxy Vol. 2, Shea has an extensive background in VFX and post production, as well as live action, animatronics and creature effects.

While the Pre-Production studio stands apart from Technicolor’s visual effects studios — MPC Film, Mill Film, MR. X and Technicolor VFX — it can work seamlessly in conjunction with one or any combination of them.

The Technicolor Pre-Production Studio will comprise of key departments:
– The Business Development Department will work with clients, from project budgeting to consulting on VFX workflows, to help plan and prepare projects for a smooth transition into VFX.
– The VFX Supervisors Department will offer creative supervision across all aspects of VFX on client projects, whether delivered by Technicolor’s studios or third-party vendors.
– The Art Department will work with clients to understand their vision – including characters, props, technologies, and environments – creating artwork that delivers on that vision and sets the tone for the rest of the project.
– The Virtual Production Department will partner with filmmakers to bridge the gap between them and VFX through the production pipeline. Working on the ground and on location, the department will deliver a fully integrated pipeline and shooting services with the flexibility of a small, manageable team — allowing critical players in the filmmaking process to collaborate, view and manipulate media assets and scenes across multiple locations as the production process unfolds.
– The Visualization Department will deliver visualizations that will assist in achieving on screen exactly what clients envisioned.

“With the advancements of tools and technologies, such as virtual production, filmmaking has reached an inflection point, one in which storytellers can redefine what is possible on-set and beyond,” says Shea. “I am passionate about the increasing role and influence that the tools and craft of visual effects can have on the production pipeline and the even more important role in creating more streamlined and efficient workflows that create memorable stories.”