Pixelogic has added new theaters and production suites to its London facility, which offers creation and mastering of digital cinema packages and theatrical screening of digital cinema content, as well as feature and episodic audio mixing.
Pixelogic’s London location now features six projector-lit screening rooms: three theaters and three production suites. Purpose-built from the ground up, the theaters offer HDR picture and immersive audio technologies, including Dolby Atmos and DTS:X.
The equipment offered in the three theaters includes Avid S6 and S3 consoles and Pro Tools systems that support a wide range of theatrical mixing services, complemented by two new ADR booths.
Pixelogic, which provides localization and distribution services, has opened post production content review and audio mixing theaters within its facility in Burbank. The new theaters extend the company’s end-to-end services to include theatrical screening of digital cinema packages as well as feature and episodic audio mixing in support of its foreign language dubbing business.
Pixelogic now operates a total of six projector-lit screening rooms within its facility. Each room was purpose-built from the ground up to include HDR picture and immersive sound technologies, including support for Dolby Atmos and DTS:X audio. The main theater is equipped with a Dolby Vision projection system and supports Dolby Atmos immersive audio. The facility will enable the creation of more theatrical content in Dolby Vision and Dolby Atmos, which consumers can experience at Dolby Cinema theaters, as well as in their homes and on the go. The four larger theaters are equipped with Avid S6 consoles in support of the company’s audio services. The latest 4D motion chairs are also available for testing and verification of 4D capabilities.
“The overall facility design enables rapid and seamless turnover of production environments that support Digital Cinema Package (DCP) screening, audio recording, audio mixing and a range of mastering and quality control services,” notes Andy Scade, SVP/GM of Pixelogic’s worldwide digital cinema services.
Pixelogic, a provider of localization and distribution services, has completed the acquisition of the creative services business unit of Sony DADC New Media Solutions, which specializes in 4K, UHD, HDR and IMF workflows for features and episodics. The move brings an expansion of Pixelogic’s significant services to the media and entertainment industry and provides additional capabilities, including experienced staff, proprietary technology and an extended footprint.
According to John Suh, co-president of Pixelogic, the acquisition “expands our team of expert media engineers and creative talent, extends our geographic reach by providing a fully established London operation and further adds to our capacity and capability within an expansive list of tools, technologies, formats and distribution solutions.”
Founded less than a year ago, Pixelogic currently employs over 240 worldwide and is led by industry veterans Suh and Rob Seidel. While the company is headquartered in Burbank, California, it has additional operations in Culver City, California, London and Cairo.
Sony DADC NMS Creative Services was under the direction of Seth Hallen, who joins Pixelogic as senior VP of business development and strategy. All Sony DADC NMS Creative Services staff, technology and operations are now part of Pixelogic. “Our business model is focused on the deep integration of localization and distribution services for movies and television products,” says Hallen. “This supply chain will require significant change in order to deliver global day and date releases with collapsed distribution windows, and by partnering closely with our customers we are setting out to innovate and help lead this change.”