Costa, makers of polarized sunglasses, has teamed up with Ocearch, a group of explorers and scientists dedicated to generating data on the movement, biology and health of sharks, in order to educate people on how saving the sharks will save our oceans. In a 2.5-minute video, three shark attack survivors — Mike Coots, Paul de Gelder, and Lisa Mondy — explain why they are now on a quest to help save the very thing that attacked them, took their limbs and almost their lives.
The video edited by Lucky Post’s Sai Selvarajan for agency McGarrah Jessee and Rabbit Food Studios, tells the viewer that the number of sharks killed by long-lining, illegal fishing and the shark finning trade exceeds human shark attacks by millions. And as go the sharks, so go our oceans.
For editor Selvarajan, the goal was to strike a balance with the intimate stories and the global message, from striking footage filmed in Hawaii’s surf mecca, the North Shore. “Stories inside stories,” describes Selvarajan, who reveres the subjects’ dedication to saving the misunderstood creatures, despite having their life-changing encounters.
We spoke with the Texas-based editor to find out more about this project.
How early on did you become involved in the project?
I got a call when the project was greenlit and Jeff Bednarz the creative head at Rabbit Foot walked me through the concept. He wanted to showcase the whole teamwork aspect of Costa, Ocearch and shark survivors all coming together and using their skills to save sharks.
Did working on Don’t Fear The Fin change your perception of sharks?
Yes it did. Before working on the project I had no idea that sharks were in trouble. After working on Don’t Fear the Fin, I’m totally for shark conservation, and I admire anyone who is out there fighting for the species.
What equipment did you use for the edit?
Adobe Premiere on Mac Tower.
What were the biggest creative challenges?
The biggest creative challenge was how to tell the shark survivors’ stories and then the shark’s story, and then Ocearch/Costa’s mission story. It was stories inside stories, which made it very dense and challenging to cut into a three-minute story. I had to do justice to all the stories and weave them into each other. The footage was gorgeous, but there had to be a sense of gravity to it all, so I used pacing and score to give us that gravity.
What do you think of the fact that sharks are not shown much in the film?
We made a conscious effort to show sharks and people in the same shot. The biggest misconception is that sharks are these big man-eating monsters. Seeing people diving with the sharks tied them to our story and the mission of the project.
What’s your biggest fear, and how would/can you overcome it?
Snakes are my biggest fear. I’m not sure how I’ll ever overcome it. I respect snakes and keep a safe distance. Living in Texas, I’ve read up on which ones are poisonous, so I know which ones to stay away from. But if I came across a rat snake in the wild, I’m sure to jump 20 feet in the air.
Check out the full video below…