The Underground in New York City has hired executive producer Nick Strange Thye, who joins the boutique content company after four years at The Mill. Thye’s appointment comes on the heels of veteran production executive Hugh Broder being named as The Underground’s managing director/executive producer at the beginning of the year.
“Nick has an amazing depth of experience and knowledge in production and post production, both in the US market and overseas,” explains Broder. “I’m very excited to have him as a partner as we continue to expand and build our capabilities.”
Thye was most recently senior producer at The Mill, overseeing a range of projects, including spots for the NFL for Super Bowl 50, Cadillac for The Oscars and Samsung for the Olympics, as well as ads for Adidas, the US Marine Corps and PlayStation 4. He’s collaborated with such agencies as Johannes Leonardo, BBDO, Droga5, Rokkan and BBH. Thye, who’s from Denmark, previously worked in Europe as an international executive producer for several companies, including Chimney Group.
At The Underground, he’ll work closely with Broder as well as creative director/lead Flame artist Nic Seresin. Recent projects at the studio include extensive post production on a new Hyundai campaign for Innocean as well as a soon-to-be-released short film for Aston Martin.
“I believe in the flexibility of boutique companies,” says Thye. “They represent the future for this industry. The business is changing to be more project-based, and The Underground has the ability to build the right team for each project. Because of my European background, I have a lot of experience doing this, and I’m eager to put that expertise to work here.”
The Underground is part of the P2P Group, which also includes P2P Retouching, a leading presence in the beauty industry for the past two decades. The expansion of the umbrella group is a concerted effort led by company owner Ben Bettenhausen.