Tag Archives: Nick Haynes

Carbon New York grows with three industry vets

Carbon in New York has grown with two senior hires — executive producer Nick Haynes and head of CG Frank Grecco — and the relocation of existing ECD Liam Chapple, who joins from the Chicago office.

Chapple joined Carbon in 2016, moving from Mainframe in London to open Carbon’s Chicago facility.  He brought in clients such as Porsche, Lululemon, Jeep, McDonald’s, and Facebook. “I’ve always looked to the studios, designers and directors in New York as the high bar, and now I welcome the opportunity to pitch against them. There is an amazing pool of talent in New York, and the city’s energy is a magnet for artists and creatives of all ilk. I can’t wait to dive into this and look forward to expanding upon our amazing team of artists and really making an impression in such a competitive and creative market.”

Chapple recently wrapped direction and VFX on films for Teflon and American Express (Ogilvy) and multiple live-action projects for Lululemon. The most recent shoot, conceived and directed by Chapple, was a series of eight live-action films focusing on Lululemon’s brand ambassadors and its new flagship store in Chicago.

Haynes joins Carbon from his former role as EP of MPC, bringing over 20 years of experience earned at The Mill, MPC and Absolute. Haynes recently wrapped the launch film for the Google Pixel phone and the Chromebook, as well as an epic Middle Earth: Shadow of War Monolith Games trailer combining photo-real CGI elements with live-action shot on the frozen Black Sea in Ukraine.  “We want to be there at the inception of the creative and help steer it — ideally, lead it — and be there the whole way through the process, from concept and shoot to delivery. Over the years, whether working for the world’s most creative agencies or directly with prestigious clients like Google, Guinness and IBM, I aim to be as close to the project as possible from the outset, allowing my team to add genuine value that will garner the best result for everyone involved.”

Grecco joins Carbon from Method Studios, where he most recently led projects for Google, Target, Microsoft, Netflix and Marvel’s Deadpool 2.  With a wide range of experience from Emmy-nominated television title sequences to feature films and Super Bowl commercials, Grecco looks forward to helping Carbon continue to push its visuals beyond the high bar that has already been set.

In addition to New York and Chicago, Carbon has a studio in Los Angeles.

Main Image: (L-R) Frank Grecco, Liam Chapple, Nick Haynes

MPC New York staffs up for growth with Kathrin Lausch, Nick Haynes

In response to an increasing amount of work in the city, MPC New York has added two senior industry vets to it staff — Kathrin Lausch and Nick Haynes.

Lausch, most recently executive producer at NYC’s Ntropic, has joined as head of new business development to focus on the growing area of client-direct work. She brings two decades of experience as an EP to her new position at MPC, having worked with a roster of production and post companies that includes B-Reel, Partizan Entertainment and Compass Films, among others. A native of Germany with advanced degrees in law and marketing, Lausch has owned and managed her own companies as well as run multinational production projects for advertising and entertainment clients during her career.

Haynes, who has a wealth of VFX and post experience, moved to New York from London in 2002 to help launch the first US office of The Mill. In his 10 years with the company he held a range of production and management positions that helped spur growth. After leaving The Mill he joined Absolute Post as GM/EP, where he helped build its New York office and supervised sales, VFX, motion graphic and design work.

“I’ve known Kathrin for some time and felt she’d be a perfect fit with what we’re doing here at MPC,” says Justin Brukman, managing director of MPC’s New York office. “Her experience, insight and contacts are unparalleled, and we’re confident she’s going to build our brand relationships across the board. And bringing on an EP of Nick’s stature to work with executive producer Camila De Biaggi ensures that we’ll continue to grow our core visual effects capabilities while we expand into areas like VR, AR, client direct and live-action production.”

These new signings come on the heels of other new hires at MPC New York, including EP Dani Zeitlin, who joined recently from Crew Cuts to lead its color grading work, and senior producers Elissa Norman and Brendan Khan.

We here at postPerspective have had the pleasure of knowing Kathrin from her Ntropic days. After hearing about her new position, we reached out with some questions.

Why was now the right time to make a move, and why MPC?
I’ve known MPC’s managing director, Justin Brukman, for a few years and have been quite impressed with his clear vision and strategy for MPC.  I personally wanted to be at a studio that has the strength and muscle to deliver, but also the flexibility to see where the marketplace is going and quickly react to changing needs. After reconnecting with Justin I felt such a strong connection and a similarity in ideas about where the business is headed, and felt that MPC would make the perfect platform for me to put my views on growing new business opportunities into practice.

You will be focusing on client-direct work. Can you talk more about that?
We’ve all seen how fast the market landscape has changed in the past few years, where vendors are becoming partners in order to facilitate the need for more content with faster execution times and more immediate responses to changes or adaptations. Client-direct work seems to be a natural progression for companies that can offer VFX, post and production, not just under one roof but across a global network. We also understand that bringing in the right creative thinking is crucial to delivering what clients need today. MPC recognizes this new opportunity and is building out that capability for specific clients. We’re not changing who we are; we’re just reacting to segments of the business that are in transition.

How important will VR and AR be in the continued growth of MPC New York?
I think VR and AR will become an ongoing part of brand engagement as an aspect of the many channels or platforms clients need to engage different demographics. Of course, both have very different emotional and functional engagement levels and will be used by brands for different purposes. We’ve been producing some amazing VR experiences and are developing great ideas, both for clients and for our own original MPC content.

In the music space, for example, we recently did a stunning VR music video for the international DJ Kygo and Sony Music that’s set to break soon. I foresee VR and AR as being an ongoing format for us, and with new technologies arriving every day, it’s going to be a commonplace part of campaigns for brands.