NAME: Lirit Rosenzweig Topaz
COMPANY: Burbank’s Neko Productions
CAN YOU DESCRIBE YOUR COMPANY?
We are an animation studio working on games, TV, film, digital, AR, VR and promotional projects in a variety of styles, including super-cartoony and hyper-realistic CG and 2D. We believe in producing the best product for the budget, and giving our clients and partners peace of mind.
WHAT’S YOUR JOB TITLE?
WHAT DOES THAT ENTAIL?
I established the company and built it from scratch. I am the face of the company and the force behind it. I am in touch with our clients and potential clients to make sure all are getting the best service possible.
I am a part of the hiring process, making sure our team meets the standards of creativity, communication ability, responsibility and humanness. It is important for me to make sure all of our team members are great human beings, as well as being amazing and talented artists. I oversee all projects and make sure the machine is working smoothly to everyone’s satisfaction.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I am always looking at the big picture, from the macro to the micro, as well. I need to be aware of so many of the smaller details making sure everything is running smoothly for both sides, employees and clients.
WHAT HAVE YOU LEARNED OVER THE YEARS ABOUT RUNNING A BUSINESS?
I have learned that it is a roller coaster and one should enjoy the ride, and that one day doesn’t look like another day. I learned that if you are true to yourself, stick to your objectives and listen to your inner voice while doing a great job, things will work out. I always remember we are all human beings; you can succeed as a business person and have people and clients love working with you at the same time.
A LOT OF IT MUST BE ABOUT TRYING TO KEEP EMPLOYEES AND CLIENTS HAPPY. HOW DO YOU BALANCE THAT?
For sure! That is the key for everything. When employees are happy, they give their heart and soul. As a result, the workplace becomes a place they appreciate, not just a place they need to go to earn a living. Happy clients mean that you did your job well. I balance it by checking in with my team to make sure all is well by asking them to share with me any concerns they may have. At the end of the day, when the team is happy, they do a good job, and that results in satisfied clients.
WHAT’S YOUR FAVORITE PART OF THE JOB?
It is important for me that everybody comes to work with a smile on their face and to be a united team with the goal to create great projects. This usually results in their thinking out of the box and looking for ways to be efficient, to push the envelope and to make sure creativity is always at the highest level. Working on projects similar to ones we did in the past, but also to work on projects and styles we haven’t done before.
I like the fact that I am a woman running a company. Being a woman allows me to juggle well, be on top of a few things at the same time and still be caring and loving.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
I have two. One is the beginning of the day when I know I have a full day ahead of me to create work, influence, achieve and do many things. Two is the evening, when I am back home with my family.
CAN YOU NAME SOME RECENT CLIENTS?
Sega, Wayforward and the recent Ask Dr Ruth documentary.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My iPhone, my iPad and my computer.