NAME: Pat Carpenter
COMPANY: New York-based Northern Lights.
CAN YOU DESCRIBE NORTHERN LIGHTS?
We are a creative agency that handles all aspects of content creation from ideation through completion, and everything in between.
WHAT’S YOUR JOB TITLE?
WHAT DOES THAT ENTAIL?
The majority of my career has been editorial for commercials, networks and digital content in both long and short form. I have been extremely fortunate to have a diverse background. In the past couple of years the post industry has gone through a bit of a change, which affects how I work with my clients.
I’m often asked to creatively oversee entire projects from start to finish, which might require concepting, writing, producing, supervising several editors, overseeing music composition or designing a graphic approach to a campaign or spot. All of this is, in addition to my traditional editing responsibilities, is where the title of creative director comes in. It’s a continuation of the editorial process on projects where clients are looking for creative solutions beyond strictly editorial.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
How involved I am in all aspects of a project from designing the overall look and feel of a spot to tweaking copy, auditioning VO talent and suggesting music tracks.
WHAT’S YOUR FAVORITE PART OF THE JOB?
Making something that elicits some sort of emotion from the viewer. In the world of mass consumption and disposable media, where people are inundated with content, if at the end of the day somebody watches something that I had a part in making them feel something that was intended, that’s still the biggest thrill.
WHAT’S YOUR LEAST FAVORITE?
Accelerated deadlines. You want to give it your all, and that becomes difficult when it’s due yesterday.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
Morning… there’s still hope in the morning!!!
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
After college I knew liked both production and post, and then it all clicked while playing in bands on NYC’s Lower East Side. Editing always came easiest for me, and I was fortunate enough to have some incredible mentors, so the progression from assistant to editor was natural. If you asked 20-year-old Pat, he’d say I’d be playing drums professionally for a career. The Pat of today is pretty happy to be an editor.
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
A WWE campaign called For the Hero in All of Us, which aired on NBC’s two broadcast networks, 17 cable channels and more than 50 digital properties; ID designs for Nickelodeon; and NCAA Confidential, a 60-minute show for CBS Sports that aired before the NCAA Basketball championship.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Most recently, Adult Rappers. It’s an independent documentary that pulls back the curtain on the world of “working class” rappers. The film spotlights independent artists struggling to find a balance between making a living and pursuing their art alongside the never-ending saga of age and relevance. It was a total passion project that seemed to strike a chord with a lot of folks. I’m proud to have edited it.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Phone. PowerBook. Drumsticks.
WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Twitter and Instagram
DO YOU LISTEN TO MUSIC WHILE YOU WORK? CARE TO SHARE YOUR FAVORITE MUSIC TO WORK TO?
I really try to bounce around as much as possible. As for artists, I’ve been listening to Todd Snider as of late, but I still find myself hitting sites: http://www.syffal.com, http://www.birp.fm or http://www.musictrajectory.com to see what they have going on.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Play drums and Crossfit for sure, but mostly a little time with my two girls will put it all back in perspective.