London-based Aardman will acquire a majority share in New York City-based animation studio Nathan Love. The new company, to be re-branded Aardman Nathan Love, signals the animation powerhouse’s first permanent production facility outside the UK and further establishes its commitment to the advertising business.
Nathan Love, which was founded by Joe Burrascano in 2007, produces advertising for a number of high-profile clients and brands including Kellogg’s, Kraft, Pepsi, NBC Universal and Nickelodeon.
“Teaming up with an existing company gives us the opportunity to hit the ground running and a solid base from which to grow,” explained David Sproxton, co-founder/executive chairman of Aardman. “This venture is not about sending work back to the UK. It’s about building a new business in New York for American agencies, and we feel we can do this more effectively by being there.”
“The partnership feels very natural, our values and philosophy are closely aligned, and the potential for what we can do together is incredibly inspiring,” said Burrascano. “We hope agencies and clients will feel the same way, and that in working with us they will have access to a unique wealth of talent and storytelling experience.”
Photo caption: L-R: Peter Lord, Joe Burrascano and David Sproxton.