Veteran agency and audio producer Gregg Singer has joined The Napoleon Group in New York City as executive producer of its newly-launched Napoleon Audio.
Singer intends to integrate Napoleon’s audio capabilities with the group’s soup-to-nuts offerings, which span previz through live action production and post. “We’re creating a true full-service audio production company within The Napoleon Group,” he explains. “This will encompass everything from audio recording and mixing to in-studio direction and supervision, creative writing, sound design, original and stock music, music supervision and licensing, voice-over work and on-camera casting.”
Napoleon Audio’s rooms have mirrored gear and shared ISDN capabilities, a common network and separate isolation booths that can be linked or paired with either control room for simultaneous recording. Alongside the suites is an acoustically-treated stage that connects to the control rooms and enables the capture of live performances. In addition to audio post, the new division will offer trafficking, talent services, location recording and foreign language services, he adds.
Singer himself has an eclectic background, spanning everything from TV and radio production, marketing, advertising and creative development to sales, management, budgeting and strategic planning. A film and television graduate of the Newhouse School at Syracuse, he got his start working on commercial shoots in New York. He then transitioned to the agency side and worked his way up through the production department, working as a producer, senior producer and head of production at such shops as JWT, BBDO, Bozell/Eskew, Cline Davis Mann and Kirshenbaum & Bond.
Singer left the agency world and joined audio post facility Sound Lounge in 2002 to launch a full-service audio production company. He left Sound Lounge in 2011 and was most recently partner and EP at Propeller Music Group.