Tag Archives: NAB 2020

Maxon to live-stream NAB news and artist presentation

With the Las Vegas NAB Show now cancelled, Maxon will be hosting a virtual NAB presence on C4DLive.com featuring a lineup of working artists. Starting on Monday, April 20, and running through Thursday, April 23, these pros — who were originally slated to appear in Las Vegas — will share production tips, techniques and inspiration and talk about working with Maxon’s Cinema 4D, Red Giant and Redshift product lines

For over a decade, Maxon has supplemented its physical booth presence with live streaming presentations. This has allowed show attendees and those unable to attend events in person, to benefit from demos, technology updates and interaction with the guest artists in real time. First up will be CEO Dave McGavran, who will talk about Maxon’s latest news and recent merger with Red Giant.

In terms of artists, Penelope Nederlander will break down her latest end credit animation for Birds of Prey; filmmaker Seth Worley will walk through some of the visual effects shots from his latest short film, Darker Colors; Doug Appleton will share the creative processes behind creating the technology for Spider-Man: Far From Home; Jonathan Winbush will demo importing C4D scenes into Unreal Engine for rendering or VR/AR output; and Veronica Falconieri Hays will share how she builds cellular landscapes and molecular structures in order to convey complex scientific stories.

The line-up of artists also includes Mike “Beeple” Winkelmann, Stu Maschwitz, EJ Hassenfratz, Chris Schmidt, Angie Feret, Kelcey Steele, Daniel “Hashi” Hashimoto, Dan Pierse, Andy Needham, Saida Saetgareeva and many more.

Additional presenters’ info and a live streaming schedule will be available at C4DLive.com.

Main Image: (L-R) Saida Saetgareeva and Penelope Nederlander

With NAB 2020 canceled, what’s next?

By Randi Altman

After weeks of will they or won’t they, and many companies announcing they won’t be exhibiting, NAB announced Wednesday it has canceled its Las Vegas show.

NAB president and CEO Gordon Smith released a statement yesterday that included this bit about what might be next: “We are still weighing the best potential path forward, and we ask you for your patience as we do so. We are committed to exploring all possible alternatives so that we can provide a productive setting where the industry can engage with the latest technology, hear from industry thought leaders and make the game-changing connections that drive our industry forward.”

Some think NAB will be rescheduled, but even the NAB isn’t sure what’s next. They sent this in response to my question about their plans: “We’re in the process of engaging with exhibitors and attendees to gauge their interest in what will be the best path forward for the show. Options under consideration include an event later this year or expanding NAB Show New York in the fall. All of this is, of course, premised on COVID 19 fears being alleviated. We will be in touch with the NAB Show community as decisions are made.”

What is certain is that product makers were prepared to introduce new tools at NAB 2020, and while some might choose to push back their announcements, others are scrambling to find different ways to get their message out. The easy solution is to take everything online — demos, live streaming, etc.

For our part, postPerspective will be covering news from NAB, without there actually being at NAB. Our NAB video interviews and special Video Newsletters will happen, but instead of being from the show floor, we will be conducting them online. And as news comes in, we’ll be reporting it. So check our site for the latest innovations from what we’re now calling “NAB season.” And we’re trying to think outside the box, so if there’s a way we can help you get your message out, just let us know.

I think everyone will admit that trade shows have been evolving, and traditional trade shows have realized that as well. This year even NAB was set to start on a Sunday for the very first time in an effort to expand access to the show floor.

I, for one, am excited to see what’s next. As Plato said, “Necessity is the mother of invention.” Sometimes something bad has to happen to get us to the next step… sooner than we were planning on it.