Tag Archives: music licensing

Pairing clients and projects with the right music

By Gabe Hilfer

Establishing relationships with clients is one of the most exciting parts of working in the advertising community. Getting to define what it is they need, and how best to service those needs, is always interesting and never the same twice.

Music is a subjective form of expression… a universal language, as they say. With that in mind, it’s our job to refine and streamline our clients’ message through their musical choices.

While it might be easy to find a killer song that looks great with the visuals of an ad, there are always ways to bring fresh energy to the process. With a wide array of sources available to us – whether major record labels, independent publishers or bands themselves — we often shake Continue reading