Tag Archives: motion design

Quick Chat: Leftchannel designs promo for Gateway Film Center

By Randi Altman

When the Columbus, Ohio-based Gateway Film Center needed a new promo to play after all trailers and before their feature and independent films, they called on local motion design studio LeftChannel and its creative director Alberto Scirocco.

Scirocco was brought into the project early on. “We designed it to feature some of the signature architecture of Columbus, treated subtly so that the piece still had universal appeal yet had a particular interest to the local viewers who would recognize the city’s architecture,” he says.

We reached out to Leftchannel‘s Scirocco to find out how they worked with the Film Center to get the promo they had envisioned.

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Red Giant focuses on new tools, user feedback with Universe

Red Giant, makers of Magic Bullet, Trapcode and PluralEyes, has launched Red Giant Universe (a public beta) — a community that gives members access to pro tools for editing, filmmaking, visual effects and motion design.

“It’s rare we get to introduce technology that is entirely new,” said Red Giant’s co-founder and CTO Sean Safreed, who has been working with his team, behind the scenes, on Universe for the last year and a half. “Universe is an entirely new foundation for tools. It marries the simplicity of JavaScript with the power of the GPU to deliver speedy renders and pixel-perfect results. Users are going to love how quickly we offer new plug-ins.”

Knoll-EZ-Arsenal-Esmall

Knoll EZ Arsenal

In total, Red Giant is releasing 50 new plug-ins at once — with more already in development. Every tool in the Universe library of effects and transitions is GPU-accelerated, both Mac- and Windows- compatible, and works across multiple host applications including After Effects, Premiere Pro, Final Cut Pro X and Motion. The Universe library of tools is continuously growing— new effects and transitions are added regularly, and existing tools are updated often, based on user feedback.

In addition to the expanding library of plug-ins, Universe also offers Premium membership, which gives users access to even more tools – including new effects and transitions, as well as existing Red Giant favorites ported over to the new Universe platform (such as Knoll Light Factory EZ, Holomatrix, Retrograde and ToonIt). Premium membership is available through monthly and yearly subscription, as well as a one-time lifetime membership fee.

Red Giant Universe free membership is available now, with the Premium membership available for purchase this month. Premium pricing will be $10 (monthly), $99 (yearly) and $399 (lifetime).

“I’m a motion graphics and visual effects artist, and definitely not a coder,” said Aharon Rabinowitz, Red Giant’s director of content and communities. “Even so, along with the Universe development team, folks like motion designer Harry Frank and I have been secretly cranking out plug-ins for the last few months. Our new development tools have made it surprisingly easy. I’m super excited that we can finally share the stuff we’ve been making.”

Through Universe Labs, members get to help choose what effects and transitions Red Giant builds next, and premium members are eligible for invitations to early betas of new products, allowing users to give early feedback and actively help shape Universe’s expansion over time.

Check out the video explaining more about the Universe: http://vimeo.com/87001310.

Running A Business: Roger’s Terence Lee

Terry Lee & Betty White

Terry Lee hanging with Betty White

NAME: Terence Lee

TITLE: Owner/Executive Creative Director

COMPANY:
LA-based Roger (http://roger.tv, @RogerTVLA), a mixed-media production studio specializing in motion design and animation. Recent clients include Lifetime, AMC, Disney XD, Burger King, Utah Transit Authority, and Mobile Roadie.

WHAT FIRST INSPIRED YOU TO START YOUR OWN COMPANY?
Many moons ago when the motion graphics landscape was a much smaller place, a few of us had the desire to create an environment that we all wanted to work at day in and day out. We also wanted to create an aesthetic that we could call our own and hopefully, get clients on board with our approach to projects.

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