Tag Archives: mOcean

Designer Mitch Monson joins mOcean as creative director

Mitch Monson has joined LA-based mOcean as creative director/client partner. An Emmy-winning designer, Monson has collaborated with the likes of ABC, Al Jazeera, Canal+, Comedy Central, Fox, HBO, Showtime, Canon, IBM and Nike. He was also instrumental in creating the iconic Love Symbol for The Artist Formerly Known as Prince.

Prior to joining mOcean, Monson was creative director at Trollbäck + Company in New York, where he led the rebrand of the BBC master brand; brand identities for the 2016 Rio Summer Olympics and the upcoming 2018 PyeongChang Winter Olympics for NBC Sports; and the original Mr. Robot show packaging for USA Network.

“I’m excited about my new role at mOcean and the opportunity to combine more filmmaking and in-camera work with motion design and animation,” says Monson. “It’s been amazing to jump right in with so many clients that represent the top entertainment brands in film and television. Plus, it is great to have the strength of mOcean’s directing, editorial, design and key art capabilities all in one team. There is just so much creative and executional depth to their narrative process and it’s inspiring to be a part of it!”

 

Danielle LaFortune upped to SVP entertainment marketing at mOcean

mOcean has promoted long-time staffer Danielle LaFortune to SVP of entertainment marketing. She is now responsible for managing all theatrical and broadcast print and on-air creative teams and projects, keeping them on deadline and budget, and overseeing all campaigns from pitch to delivery.

“My role is to act as a liaison between our creative agency and our clients,” says LaFortune. “We have to be strategic in the way we assemble our teams and how we present to the client. I’m always trying to see everything through the client’s eyes, while giving our creatives the freedom to do what they do best.”

LaFortune originally joined mOcean in 2008 as VP of print creative services. Prior to mOcean, she was VP of creative services for New Wave Entertainment for 12 years. While at New Wave, she worked on projects such as The Big LebowskiBorat and Ice Age, as well as Star Wars: Episode I, II and III, acting as the agency-of-record liaison with Lucasfilm.

LA-based mOcean offers a team of strategists, writers, editors, directors and designers specializing in branding, marketing and content development.