Virtual reality company Jaunt VR is opening Jaunt Studios, a new arm of the company that will focus solely on developing, producing and collaborating on live-action VR experiences. Jaunt Studios will work with creative talent to produce VR content. In addition to expanding collaborative projects with creatives and brands across music, adventure, travel, sports and other verticals, Jaunt Studios will also ramp up production of original, narrative VR content.
Jaunt called on Hollywood vet Cliff Plumer (pictured above), formerly CEO of Digital Domain and CTO of Lucasfilm and Industrial Light & Magic, to lead the endeavor. In addition, David Anderman, formerly COO and general counsel of Lucasfilm, has joined Jaunt VR as chief business officer to lead the new company’s business growth and help it meet the demand for custom VR experiences. Anderman was named Variety’s Dealmaker of the Year in 2012 for his work on Lucasfilm’s acquisition by Disney. Meanwhile Miles Perkins, Lucasfilm and ILM veteran and former head of corporate communications, will serve as Jaunt VR’s VP of marketing communications. While all Jaunt Studios employees will report to Plumer, Anderman, Perkins and Plumer report to Jaunt VR CEO Jens Christensen. Most under the Jaunt umbrella will be involved in the studio as well.
The new creative studio will have a location in Los Angeles, where its team will work directly with storytellers, filmmakers, musicians and artists. Jaunt’s team in Silicon Valley will continue to develop VR technology for creating cinematic VR, both in hardware and software.
To kick off the Jaunt Studios effort, Jaunt and Condé Nast Entertainment (CNÉ) announced a VR production deal at CNÉ’s Digital Content NewFront event on April 27. Jaunt Studios and CNÉ will produce two virtual reality series that explore CNÉ’s portfolio of travel, lifestyle, fashion, sports and technology content. Jaunt Studios is also in negotiations with other top content partners.