Tag Archives: Maria Carretero

Colorist Chat: Nice Shoes’ Maria Carretero on Super Bowl ads, more

This New York-based colorist, who worked on four Super Bowl spots this year, talks workflow, inspiration and more.

Name: Maria Carretero

Company: Nice Shoes

What kind of services does Nice Shoes offer?
Nice Shoes is a creative studio with color, editorial, animation, VFX, AR and VR services. It’s a full-service studio with offices in NYC, Chicago, Boston, Minneapolis and Toronto, as well as remote locations throughout North America.

Michelob Ultra’s Jimmy Works It Out

As a colorist, what would surprise people the most about what falls under that title?
I think people are surprised when they discover that there is a visual language in every single visual story that connects your emotions through all the imagery that we’ve collected in our brains. This work gives us the ability to nudge the audience emotionally over the course of a piece. Color grading is rooted in a very artistic base — core, emotional aspects that have been studied in art and color theory that make you explore cinematography in such an interesting way.

What system do you work on?
We use FilmLight Baselight as our primary system, but the team is also versed in Blackmagic Resolve.

Are you sometimes asked to do more than just color on projects?
Sometimes. If you have a solid relationship with the DP or the director, they end up consulting you about palettes, optics and references, so you become an active part of the creativity in the film, which is very cool. I love when I can get involved in projects from the beginning.

What’s your favorite part of the job?
My favorite moment is when you land on the final look and you see that the whole film is making visual sense and you feel that the story, the look and the client are all aligned — that’s magic!

Any least favorites?
No, I love coloring. Sometimes the situation becomes difficult because there are technical issues or disagreements, but it’s part of the work to push through those moments and make things work

If you didn’t have this job, what would you be doing instead?
I would probably be a visual artist… always struggling to keep the lights on. I’m kidding! I have so much respect for visual artists, I think they should be treated better by our society because without art there is no progress.

How early did you know this would be your path?
I was a visual artist for seven years. I was part of Nives Fernandez’s roster, and all that I wanted at that time was to try to tell my stories as an artist. I was freelancing in VFX to get some money that helped me survive, and I landed on the VFX side, and from there to color was a very easy switch. When I landed in Deluxe Spain 16 years ago and started to explore color, I quickly fell in love.

It’s why I like to say that color chose me.

Avocados From Mexico: Shopping Network

You recently worked on a number of Super Bowl spots. Can you talk a bit about your work on them, and any challenges relating to deadlines?
This year I worked on four Super Bowl spots Michelob Ultra PureGold: 6 for 6 Pack, Michelob Ultra: Jimmy Works It Out, Walmart: United Towns and Avocados From Mexico: Shopping Network.

Working on these kinds of projects is definitely a really interesting experience. The deadlines are tight, the pressure is enormous, but at the same time, the amount of talent and creativity involved is gigantic, so if you survive (laughs) you always will be a better professional. As a colorist I love to be challenged. I love dealing with difficult situations where all your resources and your energy is being put to the test.

Any suggestions for getting the most out of a project from a color perspective?
Thousands! Technical understanding, artistic involvement, there are so many… But definitely trying to create something new, special, different; embracing the challenges and pushing beyond the boundaries are the keys to delivering good work.

How do you prefer to work with the DP or director?
I like working with both. Debating with any kind of artist is the best. It’s really great to be surrounded by someone that uses a common “language.” As I mentioned earlier, I love when there’s the opportunity to get the conversation going at the beginning of a project so that there’s more opportunity for collaboration, debate and creativity.

How do you like getting feedback in terms of the look? Photos, films, etc.?
Every single bit of information is useful. I love when they verbalize what they’re going for using stories, feelings — when you can really feel they’re expressing personality with the film.

Where do you find inspiration? Art? Photography?
I find inspiration in living! There are so many things that surround us that can be a source of inspiration. Art, landscapes, the light that you remember from your childhood, a painting, watching someone that grabs your attention on a train. New York is teeming with more than enough life and creativity to keep any artist going.

Name three pieces of technology you can’t live without.
The Tracker, Spotify and FaceTime.

This industry comes with tight deadlines. How do you de-stress from it all?
I have a sense of humor and lots of red wine (smiles).


Senior colorist Maria Carretero joins Nice Shoes

NYC-based post studio Nice Shoes has hired senior colorist Maria Carretero, who comes to Nice Shoes with nearly two decades of global experience in color grading under her belt. Her portfolio includes a wide range of feature films, short films, music videos and commercials for brands like Apple, Jeep, Porsche, Michael Kors, Disney and Marriott, among many others. She will be based at Nice Shoes’ NYC studio, also working across Nice Shoes’s Boston, Chicago, Toronto and Minneapolis spaces and through its network of remote partnerships globally.

She comes to Nice Shoes from Framestore in Chicago, where she spent nearly two years establishing relationships with agencies such as BBDO, FCB, DDB, Leo Burnett Chicago and Media Arts Lab LA.

Carretero is originally from Spain, where she received an education in fine arts. She soon discovered the creative possibilities in digital color grading, quickly establishing a career for herself as an international artist. Her background in painting, coupled with her natural eye for nuanced visuals, are the tools that help her maximize her clients’ creative visions. Carretero’s ability to convey a brand story through her work has earned her a long list of awards, including Cannes Lions and a Clio.

Carretero’s recent work includes Jeep’s Recalculating, Disney’s You Can Fly and Bella Notte, Porsche’s The Fix and Avocados From Mexico’s Top Dog spot for Super Bowl 2019.

“Nice Shoes brings together the expertise backed by 20 years of experience with a personal approach that really celebrates female talent and collaboration,” adds Carretero. “I’m thrilled to be joining a team that truly supports the creative exploration process that color takes in storytelling. I’ve always wanted to live in New York. Throughout my whole life, I visited this city again and again and was fascinated by the diversity, the culture, and incredible energy that you breathe in as you walk the city’s streets.”

Behind the Title: Carbon’s head of color grading, Maria Carretero

NAME: Maria Carretero

COMPANY: Carbon (@carbonvfx)

CAN YOU DESCRIBE YOUR COMPANY?
Carbon, which has locations in New York, Chicago and LA, is a boutique design and visual effects company that focuses on art, ideas, and talent. I am based in Chicago.

WHAT’S YOUR JOB TITLE?
Head of color grading

WHAT DOES THAT ENTAIL?
I work with clients to find color palettes and looks that best tell their story.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I’m still surprised with how much creativity is involved in the grading process. I especially love coming to solutions through mixing art and technique.

WHAT SYSTEM DO YOU WORK ON?
Blackmagic DaVinci Resolve

ARE YOU SOMETIMES ASKED TO DO MORE THAN JUST COLOR ON PROJECTS?
Sometimes I’m involved in projects from very early on, which usually entails creating tone and color palettes to be used during filming. I’ve also contributed reference images that help the creative team settle on an overall look or color, and have been present at camera tests to check light and exposure. I love being able to use my artistic background in painting and the fine arts to give projects their maximum creative potential.

Jeep “Two Words”

WHAT’S YOUR FAVORITE PART OF THE JOB?
There are moments when I’m grading a piece and I have a strange connection with it as if I’m seeing it clearly for the first time. It’s like I suddenly know it’s going to be a wonderful grade. Moments like that are magical.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Sunset, when all the lights in the city start turning on.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Painting.

WHY DID YOU CHOOSE THIS PROFESSION?
Color grading chose me. Before I had officially started grading, I spent a lot of my time focusing on my painting, and while grading was something I could technically excel at, my art was the priority at the time. Then digital grading started gaining momentum in Spain and I gradually realized that color grading opportunities were more and more important to me. I feel extremely lucky. I’m self-taught and relied on my incredible network of supporters to give me chances to go further and further.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I worked on the last five Jeep commercials with a talented group of people from DDB Chicago and the great director Tobias Granström. Some other projects included a huge campaign for Panama Tourism out of VML, the hilarious Liquid Plumbr spot from FBC Chicago and the newest Machine Gun Kelly music video, directed by Steven Caple Jr., which has more than four million views on YouTube.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I’m proud of a lot of my recent work, but Recalculating for Jeep was an incredibly challenging and fulfilling project. We did a lot of research around the idea of sunsets, focusing on the sophistication of light and keeping it as natural feeling as possible.

Jeep “Recalculating”

WHERE DO YOU FIND INSPIRATION? ART? PHOTOGRAPHY?
Art, life, reading and my previous experiences.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My cell, my Dolby monitor and Spotify.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I have Facebook, Twitter, Vimeo, Movidiam and Instagram, where I recently started @carretero.color to feature my color work.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I always listen to music when I work. Music is great support — it can make you happy in a second! I listen to a lot of different bands, but Band of Horses, Tame Impala, Neil Young, Flaming Lips, Eels, Devendra, The Kills and Spanish music, like Niña Vintage, are some of my favorites!

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I never let stress control me. Sometimes the challenges of the job are huge, but that’s our work and our industry — we know how to get it done. Challenges are wonderful because they point directly at our creativity. Being uncomfortable sometimes is a good thing. It makes you break down your limitations. Working with a great group of people helps a lot, too, so you can always have fun, even on the hardest days.