Tag Archives: Lobo Animation

Behind the Title: Lobo EP, Europe Loic Francois Marie Dubois

NAME: Loic Francois Marie Dubois

COMPANY: New York- and São Paulo, Brazil-based Lobo

CAN YOU DESCRIBE YOUR COMPANY?
We are a full-service creative studio offering design, live action, stop motion, 3D & 2D, mixed media, print, digital, AR and VR.

Day One spot Sunshine

WHAT’S YOUR JOB TITLE?
Creative executive producer for Europe and formerly head of production. I’m based in Brazil, but work out of the New York office as well.

WHAT DOES THAT ENTAIL?
Managing, hiring creative teams, designers, producers and directors for international productions (USA, Europe, Asia). Also, I have served as the creative executive director for TBWA Paris on the McDonald’s Happy Meal global campaign for the last five years. Now as creative EP for Europe, I am also responsible for streamlining information from pre-production to post production between all production parties for a more efficient and prosperous sales outcome.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The patience and the fun psychological side you need to have to handle all the production peeps, agencies, and clients.

WHAT TOOLS DO YOU USE?
Excel, Word, Showbiz, Keynote, Pages, Adobe Package (Photoshop, Illustrator, After Effects, Premiere, InDesign), Maya, Flame, Nuke and AR/VR technology.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Working with talented creative people on extraordinary projects with a stunning design and working on great narratives, such as the work we have done for clients including Interface, Autism Speaks, Imaginary Friends, Unicef and Travelers, to name a few.

WHAT’S YOUR LEAST FAVORITE?
Monday morning.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Early afternoon between Europe closing down and the West Coast waking up.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Meditating in Tibet…

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
Since I was 13 years old. After shooting and editing a student short film (an Oliver Twist adaptation) with a Bolex 16mm on location in London and Paris, I was hooked.

Promoting Lacta 5Star chocolate bars

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
An animated campaign for the candy company Mondelez’s Lacta 5Star chocolate bars; an animated short film for the Imaginary Friends Society; a powerful animated short on the dangers of dating abuse and domestic violence for nonprofit Day One; a mixed media campaign for Chobani called FlipLand; and a broadcast spot for McDonald’s and Spider-Man.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
My three kids 🙂

It’s really hard to choose one project, as they are all equally different and amazing in their own way, but maybe D&AD Wish You Were Here. It stands out for the number of awards it won and the collective creative production process.

NAME PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The Internet.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Meditation and yoga.

Animation and design studio Lobo expands to NYC’s Chinatown

After testing the New York market with a small footprint in Manhattan, creative animation/design studio Lobo has moved its operations to a new studio in New York’s Chinatown. The new location will be led by creative director Guilherme Marcondes, art director Felipe Jornada and executive producer Luis Ribeiro.

The space includes two suites, featuring the Adobe Creative Cloud apps, Autodesk Flame, Foundry Nuke and Blackmagic Resolve. There is also a finished rooftop deck and a multipurpose production space that will allow the team to scale per the specifications of each project.

Director/founder Mateus De Paula Santos will continue to oversee both New York offices creatively. Lobo’s NYC team will work closely with the award-winning São Paulo office, offering the infrastructure and horsepower of its nearly 200 staff with their US-based creative team.

Marcondes brings a distinct styling that fuses live action and animation techniques to craft immersive worlds. His art-driven style can be seen in work for clients such as Google, Chobani, Autism Speaks, Hyundai, Pepsi, Audi and British Gas. His short films have been screened at festivals worldwide, with his Tiger winning over 20 international awards. His latest film, Caveirão, made its worldwide premiere at SXSW.

Ribeiro brings over two decades of experience running business development and producing for creative post shops in the US, including Framestore, Whitehouse Post, Deluxe, Method Studios, Beast, Company 3 and Speedshape. He also served as the US consultant for FilmBrazil for four years, connecting US and Brazilian companies in the advertising production network.

Recent work out of Lobo’s US office includes the imaginative mixed media FlipLand campaign for Chobani, the animated PSA Sunshine for Day One out of BBDO NY and an animated short for the Imaginary Friends Society out of RPA.

Our Main Image: L-R: Luis Ribeiro, Mateus De Paula Santos, Felipe Jornada and Guilherme Marcondes.

Lobo opens NYC animation studio, EP Luis Ribeiro at helm

Lobo, a São Paulo-based design and animation studio, has opened an office in New York, its first US location. Industry veteran Luis Ribeiro has been named partner and executive producer of the New York office, where he will spearhead all of Lobo’s US operations.

Brazil native Ribeiro has a diverse resume that spans 25 years of work in the US. Most recently, Ribeiro was executive producer at Framestore NY, where he oversaw business development for the studio’s four main integrated advertising divisions. Prior to that, he worked as the US consultant for FilmBrazil, was new business developer at Whitehouse Post and VP of the Latin Division for Deluxe Entertainment. He also held MD and VP of biz dev positions at Speedshape, Method Studios, Beast and Co3.

Founded in 1994, by Nando Cohen and Mateus de Paula Santos, Lobo offers a range of media and techniques, including 2D animation, stop motion, 3D, VFX and live action.